化工品罐箱利用效率提升研究
发布时间：2018-10-16 22:48
【摘要】：B2B电子商务是当前最具有发展潜力的电子商务模式,随着电子商务逐渐被企业的重视,会有更多的B2B电子商务平台出现。目前,全球化工运输方面主要采用罐式集装箱物流,这也是我国化工运输行业的发展趋势。同时,我国已经成为全球罐箱生产的基地之一,所以我国将来定会成为世界罐箱市场的主要组成部分。但我国,当前还没有与罐箱相关的B2B平台,这大大阻碍了罐箱行业的发展,所以如何结合B2B电子商务技术构建罐箱信息平台,实现供需双方信息共享,实现罐箱物流交易等问题,都成为该行业当面要解决的问题。本文以构建罐箱信息平台为研究对象,通过对罐箱物流信息平台目标市场需求方、供给方的分析,总结出该行业的市场特征;然后确定罐箱物流信息平台的经营目标、盈利模式、营销策略等内容,同时站在财务角度进行相关分析。最后本文还对平台开发的可行技术、开发重点阶段以及开发模块进行分析。通过本文的研究,目的是希望能够提升化工罐的利用率,调查化工罐当前目标市场的供需信息,科学的制定出平台经营目标,确定出平台运营方案。本文的研究对如何提升化工罐的使用率有指导意义,同时对其他相关行业也具有一定的借鉴意义。
[Abstract]:B2B e-commerce is the most potential e-commerce model at present. With the attention of enterprises, more B2B e-commerce platforms will appear. At present, tank container logistics is mainly used in global chemical transportation, which is also the development trend of chemical transportation industry in China. At the same time, China has become one of the bases of tank production in the world, so China will certainly become the main part of the world can container market. But in our country, there is no B2B platform related to can box at present, which greatly hinders the development of can box industry, so how to combine B2B electronic commerce technology to construct can box information platform to realize the information sharing between supply and demand, The realization of container logistics transactions and other issues, have become the industry to solve the problem face-to-face. This paper takes the construction of can box information platform as the research object, through the analysis of the demand side and the supply side of the container logistics information platform, summarizes the market characteristics of this industry, and then determines the management goal of the can box logistics information platform. Profit model, marketing strategy and other content, at the same time stand in the financial angle of related analysis. Finally, this paper analyzes the feasible technology, the key stage and the development module of the platform. Through the research of this paper, the purpose is to improve the utilization rate of chemical tanks, investigate the supply and demand information of the current target market of chemical tanks, scientifically formulate the platform business objectives, and determine the platform operation plan. The research of this paper has guiding significance to how to improve the utilization rate of chemical tanks, and also has certain reference significance to other related industries.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.4;F724.6
本文编号：2275867
[Abstract]:B2B e-commerce is the most potential e-commerce model at present. With the attention of enterprises, more B2B e-commerce platforms will appear. At present, tank container logistics is mainly used in global chemical transportation, which is also the development trend of chemical transportation industry in China. At the same time, China has become one of the bases of tank production in the world, so China will certainly become the main part of the world can container market. But in our country, there is no B2B platform related to can box at present, which greatly hinders the development of can box industry, so how to combine B2B electronic commerce technology to construct can box information platform to realize the information sharing between supply and demand, The realization of container logistics transactions and other issues, have become the industry to solve the problem face-to-face. This paper takes the construction of can box information platform as the research object, through the analysis of the demand side and the supply side of the container logistics information platform, summarizes the market characteristics of this industry, and then determines the management goal of the can box logistics information platform. Profit model, marketing strategy and other content, at the same time stand in the financial angle of related analysis. Finally, this paper analyzes the feasible technology, the key stage and the development module of the platform. Through the research of this paper, the purpose is to improve the utilization rate of chemical tanks, investigate the supply and demand information of the current target market of chemical tanks, scientifically formulate the platform business objectives, and determine the platform operation plan. The research of this paper has guiding significance to how to improve the utilization rate of chemical tanks, and also has certain reference significance to other related industries.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.4;F724.6
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