我国跨境零售进口电商市

发布时间：2018-10-18 09:52

【摘要】：跨境电商已经进入稳步发展阶段,内贸电商企业、境外电商巨头、互联网公司以及初创型独立跨境电商企业构成了我国跨境零售进口电商市场的主要阵营。2016年一系列新政策出台后,跨境零售进口平台呈现出去跨境化现象,其具体表现为:上线国产商品,降低跨境业务比重;增加品类,增售非标商品;减少保税进口数量,扩充直邮品类及比重。去跨境化是跨境零售进口电商企业为适应多变的政策环境以及日益激烈的市场竞争而进行的商务运营模式的创新与调整。去跨境化之后,整个跨境零售进口市场将朝着规范化、移动化、智能化方向发展。为更好地适应去跨境化之后电商发展的大趋势,跨境零售进口电商企业需要在运营模式、渠道、产品等多方面进行深入调整和创新,如通过线上线下全渠道精细化运营、商品多元化、市场细分化以及新兴科技的全面应用等举措来降低经营风险,提升差异化竞争优势,获取资本市场的青睐。
[Abstract]:Cross-border e-commerce has entered a steady stage of development. Domestic trade e-commerce enterprises, foreign e-commerce giants, Internet companies and start-up independent cross-border e-commerce companies form the main camp in China's cross-border retail import e-commerce market. After a series of new policies were introduced in 2016, cross-border retail import platforms became cross-border. Its concrete manifestation is: on line domestic commodity, reduces the cross-border business proportion; increases the category, sells the non-standard commodity; reduces the bonded import quantity, expands the direct mail category and the proportion. De-cross-border is the innovation and adjustment of the business operation mode for the cross-border retail import e-commerce enterprises to adapt to the changing policy environment and the increasingly fierce market competition. After detransborder, the whole cross-border retail import market will develop towards standardization, mobility and intelligence. In order to better adapt to the general trend of e-commerce development after de-cross-border, cross-border retail and import e-commerce enterprises need to make in-depth adjustments and innovations in the operation mode, channels, products, etc., such as fine operation through both on-line and offline channels. Such measures as commodity diversification, market differentiation and the comprehensive application of emerging technology can reduce the risk of operation, enhance the competitive advantage of differentiation and gain the favor of the capital market.
【作者单位】：河南工程学院管理工程学院;中国矿业大学公共管理学院;
【基金】：2016年度河南省政府决策研究招标课题“郑州航空港经济综合实验区营造跨境电子商务新优势问题研究”(2016B016)
【分类号】：F724.6;F752.61

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