电子商务环境下A公司供应链管理优化研究

发布时间：2018-11-01 11:16

【摘要】：中国电子商务发展如火如荼的今天,生鲜电商却由于产品不耐储存、不易标准化、冷链物流发展缓慢的制约,迟迟没有太大突破。直到2013年下半年,随着资本市场和电商巨头对生鲜电商的投入和参与,生鲜电商才有了厚积薄发的局面。如果能利用这一大好时机,深入研究生鲜食品的特性,对生鲜电商的供应链管理进行优化,必能提高企业的核心竞争力,同时推动行业发展。本文通过对A公司的供应链管理现状的分析和未来业务发展目标对供应链管理要求的了解,找出其供应链类型定位、采购管理策略、仓储配送和生产管理,以及基础设施、质量管理等问题点和局限性;在供应链和物流管理、精益管理的理论指导下,吸取其它企业的实践经验,来制定A公司供应链优化方案,包括采购端的供应商分类合作、订货和库存策略和建立供应链物流管理基础数据库;仓储配送端的物流网络规划、仓库动线设计、和供应商服务水平管理;生产加工方面的增加按订单和连续流方式的分析和建议、提高生产效率的流程、员工管理和设备的改进。生鲜电商要提升商业规模,就需要不断提高物流能力和供应链管理,希望本文研究的优化方案,不仅能帮助A公司扩展生鲜电商业务,同时对于即将投入或正处于着力发展的其它生鲜电商和服务于电商的冷链物流行业有直接的借鉴和推动作用,使得这两个相关性很强的行业得以蓬勃发展,给千家万户方便快捷的送去高品质的生鲜食品。
[Abstract]:The development of electronic commerce in China is in full swing today, but the fresh e-commerce business has not made a great breakthrough because the products are not easy to be stored, it is not easy to standardize, and the development of cold chain logistics is slow. Until the second half of 2013, with the investment and participation of the capital markets and e-commerce giants in fresh e-commerce, fresh e-commerce did not have the situation. If we can make use of this good opportunity to deeply study the characteristics of fresh food and optimize the supply chain management of fresh e-commerce, we can improve the core competitiveness of the enterprise and promote the development of the industry at the same time. By analyzing the current situation of supply chain management of company A and understanding the requirements of supply chain management in the future business development objectives, this paper finds out the location of supply chain type, procurement management strategy, warehousing, distribution and production management, as well as infrastructure. Quality management and other problems and limitations; Under the guidance of supply chain and logistics management, lean management theory, and drawing on the practical experience of other enterprises, to formulate the supply chain optimization plan of company A, including supplier classification cooperation at the purchasing end. Order and inventory strategy and establish basic database of supply chain logistics management; Logistics network planning, Warehouse line design, and supplier service level management at Warehouse and Distribution end; production and processing increase according to order and continuous flow analysis and suggestions, process to improve production efficiency, staff management and equipment improvement. In order to enhance commercial scale, fresh e-commerce needs to continuously improve logistics capability and supply chain management. It is hoped that the optimization scheme studied in this paper will not only help company A to expand its business. At the same time, it has a direct reference and promotion role for other fresh e-commerce companies and cold-chain logistics industries that are about to invest or are in the process of development, which makes these two highly relevant industries flourish. Give thousands of families convenient and quick delivery of high quality fresh food.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F274;F724.6

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