B2C电子商务发展争议与趋势判断——基于产业价值链角度
发布时间：2018-11-22 06:37
【摘要】：当前我国很多电子商务公司都没有建立起明确的赢利模式,而且不重视长期发展能力的培养,导致公司的市场表现远远差于预期。基于此,笔者基于产业价值链的角度探讨了导致当前电子商务企业经营困局的主要原因,并给出了优化电子商务行业发展的措施建议。
[Abstract]:At present, many e-commerce companies in China have not established a clear profit model, and do not attach importance to the cultivation of long-term development ability, resulting in the company's market performance is far worse than expected. Based on this, the author discusses the main causes of the current difficulties in the management of e-commerce enterprises based on the industrial value chain, and puts forward some measures to optimize the development of e-commerce industry.
【作者单位】： 河南信息统计职业学院;
【分类号】：F724.6
[Abstract]:At present, many e-commerce companies in China have not established a clear profit model, and do not attach importance to the cultivation of long-term development ability, resulting in the company's market performance is far worse than expected. Based on this, the author discusses the main causes of the current difficulties in the management of e-commerce enterprises based on the industrial value chain, and puts forward some measures to optimize the development of e-commerce industry.
【作者单位】： 河南信息统计职业学院;
【分类号】：F724.6
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