欧洲国家B2C电子商务发展水平评价研究

发布时间：2018-11-22 06:47

【摘要】：2008年金融危机后,世界各国经济处于不同程度的疲软状态,国际市场需求下滑,我国外贸增长阻力重重,而跨境电子商务一枝独秀,呈现出顽强的增长态势,随着越来越多的中小企业加入跨境电商的队伍,跨境电子商务在我国对外贸易中的地位也越来越重要,正逐步成为未来出口增长新动力。而目前我国跨境电商贸易主要面向的还是欧美等发达电商市场,以欧洲为例,欧洲国家数量众多,电子商务发展水平各异,为了更好的开展与欧洲各国的跨境电商贸易,进一步了解欧洲电商市场中各个国家的电子商务发展水平显得尤为重要。本文主要从B2C电子商务的角度来研究欧洲国家的电子商务发展水平。首先介绍了欧洲电子商务发展的宏微观环境支持;然后定量分析了欧洲整体的B2C电子商务发展现状,并对欧洲各个区域B2C电子商务发展情况进行比较;最后选取欧洲34个国家为样本,基于OECD关于测度电子商务发展水平的理论框架,从电子商务基础设施、用户支持与交易规模、对GDP的贡献三个方面考虑,总共选取12个指标构建各个国家电子商务发展水平评价体系,运用因子分析法与聚类分析法对2014年欧洲34个国家的电子商务发展水平进行排序与分类。分析结果显示,英国、德国、丹麦、荷兰、法国等国家的电子商务发展水平较高,拉脱维亚、保加利亚、罗马尼亚、乌克兰等国家的电子商务发展水平较落后,西欧、北欧整体电子商务发展水平较高,中欧处于中等水平,南欧、东欧整体电子商务发展水平较低。
[Abstract]:After the 2008 financial crisis, the world economy is in a weak state to varying degrees, the international market demand is declining, our country's foreign trade growth resistance is heavy, while the cross-border electronic commerce is alone, showing a tenacious growth trend. With more and more small and medium-sized enterprises joining the ranks of cross-border e-commerce, the status of cross-border e-commerce in China's foreign trade is becoming more and more important, which is gradually becoming a new driving force of export growth in the future. At present, China's cross-border e-commerce trade is mainly aimed at developed e-commerce markets such as Europe and the United States. Take Europe as an example, Europe has a large number of countries with different levels of e-commerce development. In order to better develop cross-border e-commerce trade with European countries, It is particularly important to understand the level of e-commerce development in each country in the European e-commerce market. This paper mainly studies the development level of e-commerce in European countries from the angle of B2C e-commerce. This paper first introduces the macro and micro environment support of the development of European electronic commerce, then quantitatively analyzes the present situation of the development of B2C electronic commerce in Europe as a whole, and compares the development of B2C electronic commerce in various regions of Europe. Finally, 34 European countries are selected as a sample, based on the theoretical framework of OECD to measure the level of e-commerce development, from the e-commerce infrastructure, user support and transaction scale, the contribution to GDP three aspects. A total of 12 indexes were selected to construct the evaluation system of E-commerce development level in each country. The development level of E-commerce in 34 European countries in 2014 was sorted and classified by factor analysis and cluster analysis. The results show that the level of e-commerce development in Britain, Germany, Denmark, the Netherlands, France and other countries is relatively high, while in Latvia, Bulgaria, Romania, Ukraine and other countries the level of e-commerce development is relatively backward. The overall level of development of electronic commerce in northern Europe is relatively high, in central Europe is at a medium level, and in southern Europe and eastern Europe as a whole, the level of electronic commerce is relatively low.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F713.36

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