安徽省农产品电子商务发展研究
发布时间：2018-11-24 13:11
【摘要】：互联网时代,信息技术正在改变着人们的生活,电子商务作为一种具有战略意义的全球性贸易手段,凭借着市场全球化、资源集约化、成本低廉化、交易连续化、服务个性化等优势,引发了对传统贸易手段的变革,正深入到各个领域。作为农业大省的安徽省,利用农产品电子商务跨越时间和空间的限制,降低农业弱质性风险,便捷农产品交易方式,增加产品的销售渠道,扩大农产品的销售范围,促进各地区之间的交流,加强农产品核心竞争力,增加农民增收,加快农业发展,为安徽省农业发展注入新的活力。本文首先利用PEST分析方法对安徽省农产品电子商务发展环境加以分析,展现了当前安徽省农产品电子商务发展的有利机遇以及制约因素,总体来说,安徽省农产品电子商务有良好的政治、经济、社会、技术这四大外部环境。再结合笔者对安徽省各个市农户的互联网使用情况的问卷调查,以及对在国内发展势头较好的农产品电子商务典型——“三只松鼠”的案例分析,从农户和企业两个角度来分析安徽省农产品电子商务发展的现状,并总结出今后发展中需要解决的问题,最后从政府、企业、农户个人这三个角度来为安徽省今后农产品电子商务发展提供经验借鉴。本文主要包括六个部分内容:一、引言,包括研究的背景与意义、本次研究的内容与方法、研究创新与难度,以及国内外的研究现状;二、农产品电子商务概述,主要包括与“农产品电子商务”相关内涵的界定以及本文的理论基础;三、基于PEST分析安徽省农产品电子商务发展环境,从政治、经济、社会、技术这四个方面来分析安徽省农产品电子商务发展的影响因素;四、安徽省农户互联网使用情况调查研究,调查对象为安徽省农户,包含上网行为调查、互联网观念调查、个人上网习惯调查这三大模块,旨在了解安徽省农户农业互联网意识;五、“三只松鼠”案例分析,三只松鼠电子商务有限公司是安徽省农产品电子商务发展较为成功的案例,分析其营销方式为其他企业提供借鉴;六、安徽省农产品电子商务发展问题与对策分析,当前安徽省农产品电子商务发展面临的各种外部环境,同样从政治、经济、社会、技术这四个方面分析当前存在的问题,并为政府、企业、农户个人提供了对策建议。
[Abstract]:In the Internet era, information technology is changing people's lives. As a global trade means with strategic significance, electronic commerce relies on the globalization of the market, the intensification of resources, the low cost and the continuous transaction. The service individuation and so on superiority, has initiated the transformation to the traditional trade means, is going deep into each domain. Anhui Province, as a major agricultural province, takes advantage of e-commerce for agricultural products to span time and space restrictions, reduce the risk of agricultural weakness, facilitate agricultural products trading methods, increase marketing channels for products, and expand the scope of agricultural products sales. To promote the exchange among regions, strengthen the core competitiveness of agricultural products, increase the income of farmers, accelerate the development of agriculture, and inject new vitality into the agricultural development of Anhui Province. This paper first analyzes the development environment of agricultural products e-commerce in Anhui Province by using PEST analysis method, which shows the favorable opportunities and constraints for the development of agricultural e-commerce in Anhui Province. Anhui agricultural products electronic commerce has good political, economic, social and technological four external environment. Combined with the author's questionnaire survey on the Internet usage of farmers in various cities of Anhui Province, as well as the case study of "three squirrels", a typical e-commerce model of agricultural products in China. From the perspective of farmers and enterprises, this paper analyzes the current situation of agricultural e-commerce development in Anhui Province, and summarizes the problems to be solved in the future development. Finally, from the perspective of the government and enterprises, These three angles provide experience for the future development of agricultural products e-commerce in Anhui province. This paper mainly includes six parts: first, the introduction, including the background and significance of the study, the content and methods of this study, research innovation and difficulty, as well as domestic and foreign research status; Second, the overview of agricultural e-commerce, mainly including the definition of the connotation of "agricultural e-commerce" and the theoretical basis of this paper; Third, based on the PEST analysis of agricultural e-commerce development environment in Anhui Province, from the political, economic, social and technological aspects to analyze the development of agricultural e-commerce in Anhui Province, the impact factors; Fourth, the investigation and study on the situation of rural households' Internet use in Anhui Province, which includes three modules: Internet behavior investigation, Internet concept investigation, and personal Internet habit investigation. In order to understand the agricultural Internet awareness of farmers in Anhui Province; Five, "three squirrels" case analysis, three squirrels electronic commerce limited company is the Anhui province agricultural product electronic commerce development more successful case, analyzes its marketing way to provide the reference for the other enterprise; Sixthly, the problems and countermeasures for the development of agricultural products electronic commerce in Anhui Province are analyzed. At present, various external environments for the development of agricultural products electronic commerce in Anhui Province are also analyzed from the four aspects of politics, economy, society and technology. And for the government, enterprises, individual farmers to provide countermeasures.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.7;F724.6
本文编号：2353849
[Abstract]:In the Internet era, information technology is changing people's lives. As a global trade means with strategic significance, electronic commerce relies on the globalization of the market, the intensification of resources, the low cost and the continuous transaction. The service individuation and so on superiority, has initiated the transformation to the traditional trade means, is going deep into each domain. Anhui Province, as a major agricultural province, takes advantage of e-commerce for agricultural products to span time and space restrictions, reduce the risk of agricultural weakness, facilitate agricultural products trading methods, increase marketing channels for products, and expand the scope of agricultural products sales. To promote the exchange among regions, strengthen the core competitiveness of agricultural products, increase the income of farmers, accelerate the development of agriculture, and inject new vitality into the agricultural development of Anhui Province. This paper first analyzes the development environment of agricultural products e-commerce in Anhui Province by using PEST analysis method, which shows the favorable opportunities and constraints for the development of agricultural e-commerce in Anhui Province. Anhui agricultural products electronic commerce has good political, economic, social and technological four external environment. Combined with the author's questionnaire survey on the Internet usage of farmers in various cities of Anhui Province, as well as the case study of "three squirrels", a typical e-commerce model of agricultural products in China. From the perspective of farmers and enterprises, this paper analyzes the current situation of agricultural e-commerce development in Anhui Province, and summarizes the problems to be solved in the future development. Finally, from the perspective of the government and enterprises, These three angles provide experience for the future development of agricultural products e-commerce in Anhui province. This paper mainly includes six parts: first, the introduction, including the background and significance of the study, the content and methods of this study, research innovation and difficulty, as well as domestic and foreign research status; Second, the overview of agricultural e-commerce, mainly including the definition of the connotation of "agricultural e-commerce" and the theoretical basis of this paper; Third, based on the PEST analysis of agricultural e-commerce development environment in Anhui Province, from the political, economic, social and technological aspects to analyze the development of agricultural e-commerce in Anhui Province, the impact factors; Fourth, the investigation and study on the situation of rural households' Internet use in Anhui Province, which includes three modules: Internet behavior investigation, Internet concept investigation, and personal Internet habit investigation. In order to understand the agricultural Internet awareness of farmers in Anhui Province; Five, "three squirrels" case analysis, three squirrels electronic commerce limited company is the Anhui province agricultural product electronic commerce development more successful case, analyzes its marketing way to provide the reference for the other enterprise; Sixthly, the problems and countermeasures for the development of agricultural products electronic commerce in Anhui Province are analyzed. At present, various external environments for the development of agricultural products electronic commerce in Anhui Province are also analyzed from the four aspects of politics, economy, society and technology. And for the government, enterprises, individual farmers to provide countermeasures.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.7;F724.6
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