重庆市丰都县供销合作社发展农村电子商务研究

发布时间：2018-12-08 20:48

【摘要】：本文基于农村电子商务多元化主体在丰都县县域竞争的激烈背景下,以丰都县供销社在激烈的市场竞争环境中如何定位以及如何借助自身资源优势发展农村电子商务为问题展开研究。通过梳理供销社发展农村电子商务的相关文献,以供求理论、现代商品流通理论、波特竞争战略理论作为全文的理论分析基础。从农村电子商务发展对供销社传统经营优势所带来的挑战、供销社发展农村电子商务所具有的条件以及政策支持等角度分析供销社发展农村电子商务的现实要求。随后将研究视角定位于丰都县,从丰都县经济社会及供销社发展历史和职能角度对供销社发展农村电子商务的宏观环境进行分析。利用波特五力模型对丰都县整个农村电子商务市场进行结构化分析,得出丰都县供销社发展农村电子商务所面临的市场竞争环境以及在发展所存在的问题,同时通过分析指出与其他农村电子商务发展中不仅要注重竞争而且应更多的加强合作。从重庆市秀山县、涪陵区供销社发展农村电子商务实例分析出发,为丰都县供销社发展农村电子商务提供经验启示。最后,为实现丰都县供销社更好发展农村电子商务,分别提出从全域角度加强电子商务产业的培育与建设以及在竞争中不断加强合作,主动作为农资、农业电子商务,适时推动工业品电子商务的一系列对策建议。
[Abstract]:This paper is based on the background of the fierce competition in Fengdu County based on the diversified subjects of rural electronic commerce. This paper studies how Fengdu county supply and marketing cooperatives locate themselves in the fierce market competition environment and how to develop rural electronic commerce with their own advantages of resources. Through combing the relevant documents on the development of rural electronic commerce in supply and marketing cooperatives, the theoretical analysis basis of this paper is based on supply and demand theory, modern commodity circulation theory and Porter's competitive strategy theory. This paper analyzes the practical requirements of supply and marketing cooperatives to develop rural electronic commerce from the perspectives of the challenges brought by the development of rural electronic commerce to the advantages of traditional management of supply and marketing cooperatives, the conditions and policy support for the development of supply and marketing cooperatives in rural areas. Then the research angle of view is located in Fengdu County, and the macro-environment of rural e-commerce development is analyzed from the perspective of economic society and the development history and function of supply and marketing cooperatives in Fengdu County. Based on the structural analysis of the whole rural electronic commerce market in Fengdu County by using Porter's five-force model, the paper draws the conclusion that the market competition environment and the problems existing in the development of Fengdu county supply and marketing agency in developing rural electronic commerce. At the same time, it points out that we should not only pay attention to competition but also strengthen cooperation with other rural e-commerce development. Based on the analysis of the development of rural electronic commerce in Xiushan County and Fuling District of Chongqing, this paper provides the experience and inspiration for the supply and Marketing Cooperative in Fengdu County to develop the rural electronic commerce. Finally, in order to achieve better development of rural electronic commerce, Fengdu county supply and marketing agency proposes to strengthen the cultivation and construction of electronic commerce industry from a global perspective and to strengthen cooperation in competition, taking the initiative as agricultural resources, agricultural electronic commerce, A series of countermeasures and suggestions to promote the e-commerce of industrial products in good time.
【学位授予单位】：云南农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721.2;F724.6

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