农产品电子商务物流模式比较研究

发布时间：2019-01-07 20:16

【摘要】：近年来,互联网经济的快速发展加快了农产品在电子商务上的发展步伐,改变了传统农业类产品的经济模式。根据国家商务部数据初步显示,2016年上半年农村网络零售额超过3100亿元,其中全国农产品网络销售额达到560多亿元。在我国网络迅速普及,网络购物越来越被人们所接受的情况下,农产品电子商务的发展势头强劲。然而,传统的农产品物流模式已经不利于农产品的上行,农产品电子商务物流模式应运而生。因此发展农产品电子商务离不开物流的支持,如何将电子商务物流与农产品的特点结合起来选择适合的农产品电子商务物流模式至关重要。消除物流问题对农产品电子商务的制约,提高农产品的运输效率成为了当下理论界和实务界讨论的热点话题。本文首先通过分析有关国内外农产品电子商务物流模式的研究现状,发现电子商务对农业发展的重要性越来越大,农产品电子商务物流模式的正确选择有利于拓宽农产品上行的渠道。其次,在界定了有关农产品电子商务物流模式的概念后,集中分析了农产品电子商务模式与交易成本理论、协同效应理论及委托代理理论的相关性。在第三部分研究了当下国内农产品电子商务在物流运输方面的现状,发现电子商务模式有利于农村经济的发展,但是物流存在的种种问题严重制约着我国农产品电子商务的发展。第四章中选取了四种典型的农产品电子商务物流模式,即:自营物流、第三方物流、物流联盟及自营+第三方物流,结合相关案例对四种模式的优缺点进行总结比较。通过案例研究,得出:自营+第三方物流、自营+第三方物流+自提等一些协同物流模式将是未来的发展趋势。最后,基于案例研究所发现的不足,对我国农产品电子商务物流健康持续发展提出相关建议。
[Abstract]:In recent years, the rapid development of Internet economy has accelerated the development of agricultural products in e-commerce, and changed the economic model of traditional agricultural products. Rural online retail sales exceeded 310 billion yuan in the first half of 2016, with sales of agricultural products reaching more than 56 billion yuan in the first half of 2016, according to data from the State Ministry of Commerce. With the rapid popularization of network and the acceptance of online shopping in China, e-commerce of agricultural products is developing strongly. However, the traditional agricultural product logistics model has been unfavorable to the uplink of agricultural products, agricultural e-commerce logistics model emerged as the times require. Therefore, the development of e-commerce agricultural products can not be separated from the support of logistics, how to combine the characteristics of e-commerce logistics and agricultural products together to select the suitable model of e-commerce logistics of agricultural products is very important. Eliminating the restriction of logistics problem on agricultural products electronic commerce and improving the transportation efficiency of agricultural products has become a hot topic in the theoretical and practical circles. Firstly, by analyzing the current situation of domestic and foreign agricultural products electronic commerce logistics model, this paper finds that electronic commerce is becoming more and more important to agricultural development. The correct choice of agricultural products electronic commerce logistics mode is helpful to widen the channels of agricultural products uplink. Secondly, after defining the concept of agricultural e-commerce logistics model, the paper focuses on the analysis of the correlation between agricultural e-commerce model and transaction cost theory, synergetic effect theory and principal-agent theory. In the third part, the paper studies the current situation of domestic agricultural products electronic commerce in logistics and transportation, and finds that e-commerce model is beneficial to the development of rural economy. However, the problems existing in logistics seriously restrict the development of agricultural products e-commerce in China. The fourth chapter selects four typical models of e-commerce logistics of agricultural products, that is, self-logistics, third-party logistics, logistics alliance and self-run third-party logistics, combined with relevant cases to summarize the advantages and disadvantages of the four models. Through the case study, it is concluded that some cooperative logistics modes, such as self-owned third-party logistics and self-proposed third-party logistics, will be the development trend in the future. Finally, based on the shortcomings found in the case study, some suggestions are put forward for the healthy and sustainable development of e-commerce logistics of agricultural products in China.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.7;F724.6;F259.2

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