山东省潍百集团财务管理战略研究

发布时间：2019-01-23 13:51

【摘要】：在我国经济不断发展的情况下,企业在国民经济中的位置越来越重要,同时企业也在推动我国经济的发展。企业想要良好经营,必须研究出较为适合自己企业的财务管理战略,有了好的财务管理战略,才能与企业相得益彰,才能更好地发挥出作用和效果,制定合适的财务管理战略是推动企业经济效益提升的重要内容。当前零售行业在电子商务行业的冲击下,发展受到了一定的阻碍。《山东省潍百集团财务管理战略研究》一文旨在结合当前零售业发展形式及企业财务管理现状,解决具体零售企业财务管理战略问题。基于此本文主要结合零售行业,分析潍百集团财务管理战略问题。文章首先结合文献分析法、对比分析法对国内外关于财务战略管理相关文献进行梳理,为本文的研究提供一定研究背景。通过文献阅读,对战略管理相关的理论及财务管理战略的相关理论,例如财务管理战略的概念、内涵等均进行了了解,为本文的研究获取一定的理论依据。然后重点结合SWOT分析法分析潍百集团的财务管理现状以及面临的竞争形势,同时使用主成分分析法对公司各业态现状进行来分析,并结合这些分析制定了潍百集团的财务管理战略。为了保障这些战略的实施,提出了一系列的保障措施。最后对本文的研究进行总结。本文的研究从理论方面看,虽然国内也有学者对财务管理战略进行了系统研究,包括对某一公司进行相关实证性研究等,但通过对一个公司财务管理战略所涉及到的具体业务进行分析,从而找出对症下药的详细财务管理战略的论题研究则不多。基于此考虑,分析企业自身的财务管理问题和目前各业态经营中存在的问题,为财务管理战略制定提供数据支持,在零售企业潍百集团的财务管理战略分析及业态现状分析基础上,通过制定财务管理战略促进财务对企业管理的全面控制,进而实现企业快速稳定发展。
[Abstract]:With the continuous development of our economy, the position of enterprises in the national economy is becoming more and more important, and at the same time, the enterprises are also promoting the development of our economy. If an enterprise wants to run well, it must develop a financial management strategy that is more suitable for its own enterprise. Only with a good financial management strategy, can it complement each other and play a better role and effect. To establish appropriate financial management strategy is an important content to promote the economic efficiency of enterprises. Under the impact of electronic commerce, the development of the retail industry has been hindered to a certain extent. The article aims to combine the current development of retail industry and the present situation of financial management of enterprises in the light of the current development form of retail industry and the present situation of enterprise financial management. Solve the problem of financial management strategy for specific retail enterprises. Based on this, this paper mainly combines the retail industry, analyzes Weicai Group's financial management strategy. Firstly, combining the literature analysis method and the comparative analysis method, this paper combs the domestic and foreign literature on financial strategy management, which provides a certain research background for this study. Through the reading of the literature, the related theories of strategic management and the related theories of financial management strategy, such as the concept and connotation of financial management strategy, are understood, and the theoretical basis is obtained for the research of this paper. Then combining with the SWOT analysis method to analyze the current situation of financial management and the competition situation of Weibai Group, at the same time, using the principal component analysis method to analyze the current situation of the company's various business conditions. And combined with these analysis to formulate the Weicai Group's financial management strategy. In order to ensure the implementation of these strategies, put forward a series of safeguards. Finally, the research of this paper is summarized. From the theoretical point of view, although some domestic scholars have carried out systematic research on financial management strategy, including the relevant empirical research on a company, However, through the analysis of the specific business involved in a company's financial management strategy, there are few studies on the detailed financial management strategy to find the right remedy. Based on this consideration, this paper analyzes the financial management problems of the enterprises themselves and the problems existing in the current business operation, and provides data support for the formulation of the financial management strategy. On the basis of the analysis of the financial management strategy and the present situation of the retail enterprise Weibai Group, the overall control of the enterprise management is promoted by making the financial management strategy, and the rapid and stable development of the enterprise is realized.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F721.7;F715.5

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