关系网络下电子商务创新与消费行为变革

发布时间：2019-01-23 20:01

【摘要】：电子商务消费模式的出现,成功改变了消费者的原有行为意识。而消费者在购物的同时,也促进电子商务企业在经营、运营、技术选择和销售模式方面的变化。由此可以发现,二者的互动行为是消费者与电商天然存在的联系,而这种联系所促成的互动,也将是影响彼此发展的关键因素。因此,本文选择基于关系网络的电子商务创新与消费行为变革进行研究,除阐述电子商务背景外,主旨以二者交互关系为基础,分析消费者因电子商务所产生变化的规律,再通过对电子商务不同层面的创新,研究消费者基于创新行为变革的趋向。故此寻求能够改善电子商务环境背景、有效促进消费者健康消费、优化我国电子商务消费环境的切实可行的理论依据。亦鉴于电子商务在我国经济发展的重要地位,为我国经济发展提供帮助。
[Abstract]:The appearance of e-commerce consumption pattern has changed consumers' original behavior consciousness successfully. While consumers are shopping, they also promote the change of operation, technology choice and sales mode of e-commerce enterprises. It can be found that the interaction between the two is the natural relationship between consumers and ecommerce, and the interaction caused by this connection will also be the key factor affecting the development of each other. Therefore, this paper chooses the relationship network-based e-business innovation and consumer behavior change to study. Besides expounding the background of e-commerce, the purpose of this paper is to analyze the law of consumers' changes caused by E-commerce on the basis of the interactive relationship between the two. Through the innovation of different levels of e-commerce, the trend of consumer innovation based on innovation behavior is studied. Therefore, the theoretical basis for improving the background of electronic commerce environment, effectively promoting consumers' healthy consumption and optimizing our country's electronic commerce consumption environment is sought. In view of the important position of e-commerce in the economic development of our country, it provides help for the economic development of our country.
【作者单位】：四川工商学院;
【分类号】：F724.6;F126.1

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