农民合作社参与农产品电子商务行为的影响因素——以江西省为例

发布时间：2019-02-12 10:58

【摘要】：参与电子商务是农民合作社在"互联网+"下应对市场风险的重大举措,不仅可以防止市场交易信息的不对称、降低交易成本,还可以促进农产品的快速流通。基于江西省11个地级市的361份调查数据,运用二元Logit模型对农民合作社参与农产品电子商务行为影响因素进行分析。结果表明,合作社负责人文化程度越高,对电子商务行为影响越大,且具有正相关关系;其余2个维度的变量对是否参与农产品电子商务行为具有很大影响,其中合作社有无自己的生产基地、合作社注册资金、农产品销售渠道、合作社与社员是否签订购销合同等对电子商务行为都具有正相关关系;而合作社是否有固定的教育培训场所和有无完整的社员产品交易记录等2个变量具有负相关关系。
[Abstract]:Participation in electronic commerce is an important measure for farmers' cooperatives to deal with market risks under "Internet". It can not only prevent the asymmetry of market transaction information, reduce transaction costs, but also promote the rapid circulation of agricultural products. Based on 361 survey data from 11 prefecture-level cities in Jiangxi Province, the factors influencing farmers' cooperative participation in agricultural e-commerce behavior were analyzed by using dual Logit model. The results show that the higher the education level of cooperative leaders, the greater the impact on e-commerce behavior, and has a positive correlation; The variables of the other two dimensions have a great impact on the participation of agricultural e-commerce behavior, in which cooperatives have their own production base, cooperative registered funds, agricultural marketing channels, Whether the cooperative and the members sign the purchase and sale contract or not has positive correlation to the electronic commerce behavior; There is a negative correlation between the two variables, such as whether the cooperative has a fixed educational training place or not and whether there is a complete record of the transaction of the members' products.
【作者单位】：江西农业大学"三农"问题研究中心;江西农业大学经济管理学院;
【基金】：国家社会科学基金(编号:13CJL054) 江西省高校人文社会科学重点研究基地招标项目(编号:JD1448)
【分类号】：F321.42;F724.6

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