基于女性心理特征的女装电子商务网站交互设计研究
发布时间：2019-02-15 21:46
【摘要】：随着互联网在生活中的应用范围越来越广,电子商务迅猛发展并且为越来越多的人所接受。服装消费在女性生活消费中占据最大的比重,现今互联网上也产生了各类以服装作为专项经营项目的电子商务网站。电子商务经历近十年的发展后正在从成长初期向成熟期转化,新的运营模式也都处在探索阶段,虽然现今淘宝网的市场占有率最高,但是其他各种服装网站也百花齐放。在激烈的电子商务网站竞争中,只有牢牢地把握住用户才能站稳脚跟,才能获得更大的发展空间。 交互设计是多学科交叉产生的学科理论,目前的交互理论多是从计算机学科和信息管理学科入手,缺少从用户心理学角度进行的研究,特别是在女性用户网络购物这一领域,可供查阅的资料匮乏。本课题旨在将女性消费心理学的理论引入到服装电子商务网站的交互设计之中,为之后服装电子商务网站的交互设计提供更广阔的发展方向。 本课题以用户模型与系统表象在概念上需要保持一致的交互设计基本理论为前提,第一步对女性购买服装的心理特征进行研究,归纳出女性购买服装的心理模型因素,并对这些因素的作用形式进行阐述;第二步通过对样本网站的交互设计分析,总结出现有女装电子商务网站的系统表象形式;第三步通过对典型用户的访谈调查,找到心理模型因素与网站系统表象形式之间的关系,为之后制定女装电子商务网站的交互设计指导原则提供基础;第四步,研究得出交互设计指导原则,该原则分别从如何降低女性风险认知、如何提高女性自我概念在网络购物中的作用力度和如何发挥情绪的正面效应三方面,详细阐述女性心理模型因素对网站系统表象形式的影响。最后,本文提供了项目实例,展示该指导原则在实际设计中的应用方法,对今后的女装电子商务网站的设计具有一定的参考意义。
[Abstract]:With the wide application of the Internet in daily life, electronic commerce is developing rapidly and accepted by more and more people. Clothing consumption occupies the largest proportion in women's living consumption. Nowadays, there are also various e-commerce websites which take clothing as a special business item on the Internet. After nearly a decade of development, e-commerce is changing from early growth to maturity, and the new operation mode is also in the exploratory stage. Although Taobao has the highest market share, other clothing websites are also blooming. In the fierce electronic commerce website competition, only firmly grasps the user to be able to stand firmly, can obtain the bigger development space. Interaction design is a multidisciplinary interdisciplinary disciplinary theory. At present, most of the interaction theories are based on computer science and information management, and lack of research from the perspective of user psychology, especially in the field of women users shopping online. The information available is scarce. The purpose of this paper is to introduce the theory of female consumer psychology into the interactive design of apparel e-commerce website, and to provide a broader development direction for the interactive design of clothing e-commerce website. Based on the basic theory of interactive design that the user model and system representation need to keep consistent in concept, the first step is to study the psychological characteristics of women buying clothing, and sum up the psychological model factors of women buying clothing. And the action form of these factors is expounded. The second step through the sample website interaction design analysis, summarizes the appearance of women's e-commerce website system representation form; The third step is to find out the relationship between the psychological model factors and the representation form of the website system through the interview of typical users, and to provide the basis for establishing the guiding principles of interactive design for women's e-commerce websites. In the fourth step, the guiding principles of interactive design are obtained, which include how to reduce women's risk cognition, how to improve the role of women's self-concept in online shopping and how to play a positive effect of emotion. The influence of female psychological model factors on the representation form of website system is expounded in detail. Finally, this paper provides a project example to show the application of the guiding principle in the practical design, which has a certain reference significance for the design of women's e-commerce website in the future.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J50;F724.6;TP393.092
本文编号：2423726
[Abstract]:With the wide application of the Internet in daily life, electronic commerce is developing rapidly and accepted by more and more people. Clothing consumption occupies the largest proportion in women's living consumption. Nowadays, there are also various e-commerce websites which take clothing as a special business item on the Internet. After nearly a decade of development, e-commerce is changing from early growth to maturity, and the new operation mode is also in the exploratory stage. Although Taobao has the highest market share, other clothing websites are also blooming. In the fierce electronic commerce website competition, only firmly grasps the user to be able to stand firmly, can obtain the bigger development space. Interaction design is a multidisciplinary interdisciplinary disciplinary theory. At present, most of the interaction theories are based on computer science and information management, and lack of research from the perspective of user psychology, especially in the field of women users shopping online. The information available is scarce. The purpose of this paper is to introduce the theory of female consumer psychology into the interactive design of apparel e-commerce website, and to provide a broader development direction for the interactive design of clothing e-commerce website. Based on the basic theory of interactive design that the user model and system representation need to keep consistent in concept, the first step is to study the psychological characteristics of women buying clothing, and sum up the psychological model factors of women buying clothing. And the action form of these factors is expounded. The second step through the sample website interaction design analysis, summarizes the appearance of women's e-commerce website system representation form; The third step is to find out the relationship between the psychological model factors and the representation form of the website system through the interview of typical users, and to provide the basis for establishing the guiding principles of interactive design for women's e-commerce websites. In the fourth step, the guiding principles of interactive design are obtained, which include how to reduce women's risk cognition, how to improve the role of women's self-concept in online shopping and how to play a positive effect of emotion. The influence of female psychological model factors on the representation form of website system is expounded in detail. Finally, this paper provides a project example to show the application of the guiding principle in the practical design, which has a certain reference significance for the design of women's e-commerce website in the future.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J50;F724.6;TP393.092
【引证文献】
相关硕士学位论文 前1条
1 王重重;女性购物网站引导设计研究[D];华东理工大学;2013年
，本文编号：2423726
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