考虑决策者偏好的决策方法在跨境电子商务评价中的应用

发布时间：2019-02-28 17:50

【摘要】：对区域内跨境电子商务发展水平科学客观的评价有助于发展跨境电子商务实践。根据现有研究成果,其评价指标既有定量指标也有定性指标,完全采用客观的信息和方法进行决策,忽略了决策者的主观意愿对评价结果的重要影响,可能会造成与实际工作相脱节的后果。因此,本文将客观数据与决策者主观意愿相结合,建立了基于VIKOR方法的跨境电子商务评价模型,以江西省为例,对其具备代表性的跨境电子商务实体进行打分评价。结果表明,决策者可以通过调整机制系数来调整评价结果,采用区间数的多属性决策方法能更好用于评价跨境电商的发展水平。最后,从政府管理、交易平台建设、协调职能部门三个方面提出了发展跨境电子商务的对策建议,从而为相关部门提供参考。
[Abstract]:The scientific and objective evaluation of the development level of cross-border electronic commerce in the region is helpful to the development of cross-border electronic commerce practice. According to the existing research results, the evaluation index has both quantitative and qualitative indicators, and completely adopts objective information and methods to make decisions, ignoring the important influence of the subjective will of the decision makers on the evaluation results. There may be consequences that are out of touch with the actual work. Therefore, combining objective data with decision makers' subjective wishes, this paper establishes a cross-border e-commerce evaluation model based on VIKOR method. Taking Jiangxi Province as an example, the representative cross-border e-commerce entities are graded and evaluated. The results show that decision-makers can adjust the evaluation results by adjusting the coefficient of mechanism, and the multi-attribute decision-making method with interval number can be better used to evaluate the development level of cross-border e-commerce. Finally, from the three aspects of government management, trading platform construction, coordination of functional departments, the development of cross-border e-commerce countermeasures and suggestions are put forward, so as to provide reference for the relevant departments.
【作者单位】：南昌大学管理学院;南昌大学江西发展升级推进长江经济带建设协调创新中心;
【基金】：江西省教育厅科学技术研究项目“考虑决策者偏好的多级决策体系在江西发展跨境电商的应用与对策”(项目编号:GJJ160210) 南昌大学协同创新中心2015-2016年度应急招标课题“江西跨境电子商务发展和交易平台建设的对策研究”(项目编号:Y1501)
【分类号】：F724.6

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