基于用户体验的纺织行业电子商务APP设计与实现

发布时间：2019-07-05 15:20

【摘要】：随着我国电子商务的深化发展,电子商务领域的增长点已从原先的B2C、C2C转移到B2B领域,各个传统行业的电子商务化都在加速,一大批垂直类的B2B电子商务产品先后上线运营。纺织行业作为我国的传统支柱行业,也借助这一波B2B发展浪潮加速行业的电子商务改造。与之对口的专门服务于纺织行业的电子商务APP也在近两三年里先后出现。用户在享受电子商务带来的便利的同时,也对这些APP的用户体验提出了更高的要求。通过对国内用户体验设计领域的研究发现,目前主要存在以下问题:(1)缺乏针对B2B行业电子商务APP领域的研究。(2)标准的用户体验设计流程对纺织行业的适用性有限。(3)缺乏针对电子商务APP的用户体验设计的评价研究。为了解决这些问题,进行了以下的研究工作:(1)研究和分析电子商务和用户体验的相关理论。(2)构建了纺织行业电子商务APP的用户体验模型。(3)完成了基于用户体验的纺织行业电子商务APP的设计实践,即搜芽APP 2.0,已经投入使用。(4)完成了纺织行业电子商务APP的设计评价。通过以用户体验设计理论为指导,结合纺织行业B2B电子商务的具体情况,以搜芽APP为例,通过设计实践验证了本研究提出的纺织行业电子商务APP的用户体验模型能够有效地分析产品问题,提供改进依据。为用户体验设计在B2B电子商务领域的研究进行一个有意义的尝试,丰富了电子商务APP分类研究的方向,为用户体验设计在相关领域的研究提供了参考。
[Abstract]:With the development of e-commerce in our country, the growth point in the field of e-commerce has been transferred from the former B2C and C2C to the B2B field, and the e-commerce of each traditional industry is accelerating, and a large number of vertical-class B2B e-commerce products are running on line. As a traditional textile industry in our country, the textile industry also accelerates the e-business transformation of the industry by means of this wave of B2B development. The e-commerce app, which is specially designed to serve in the textile industry, has also appeared in nearly two or three years. While enjoying the convenience of e-commerce, the user has made a higher request for the user experience of these apps. Through the research in the field of domestic user experience design, there are mainly the following problems: (1) The lack of research on the application of the electronic commerce in the B2B industry. (2) The standard user experience design process has limited applicability to the textile industry. (3) Lack of evaluation of the user experience design for the E-commerce APP. In order to solve these problems, the following research work is carried out: (1) research and analyze the relevant theories of e-commerce and user experience. And (2) the user experience model of the electronic commerce APP in the textile industry is constructed. (3) The design and practice of E-commerce APP in the textile industry based on the user experience, that is, the search for APP 2.0, has been put into use. (4) The design and evaluation of the electronic commerce APP in the textile industry have been completed. Based on the user experience design theory and the specific situation of the B2B e-commerce in the textile industry, taking the search bud APP as an example, the user experience model of the e-commerce APP in the textile industry is verified by the design practice, and the product problem can be effectively analyzed and the improvement basis is provided. This paper makes a meaningful attempt for the research of the user experience design in the field of B2B e-commerce, enriches the direction of the research on the classification of the electronic commerce, and provides a reference for the research of the user experience design in the relevant fields.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.56

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