Globalization,Social Media Strategy and E-Marketing Performa
发布时间：2020-12-24 14:45
随着人类历史的发展,社会生活方式发生了变化。然而,计算机和因特网的发明是这些变化的一个突破点。因特网和社会媒体提供了许多机会,直接或间接地影响了人们和社会生活的许多领域,包括消费趋势。创造快速进入商品和服务,营销策略也经历了变化。对于供应商来说,互联网和社交媒体已经成为一种活跃的使用媒介,由于它的低成本,使用社交媒体在向消费者提供商品和服务方面具有吸引力。2009年,英国的网络营销成本达到23.5%,超过了世界上其他经典的营销方式。如今,25000个新用户在一小时内连接到虚拟世界。全球电子商务金额估计为6600亿。互联网普及率在去年达到9.5%,在过去10年中达到28.2%。可以看出,几乎所有世界上最有影响力的公司都利用互联网销售、销售、生产和经营许多其他业务职能。生长在互联网的使用每年,高带宽的技术和使用互联网的企业更有效地使电子商务广泛使用高的趋势。随着互联网成为明智的传播,小企业也有一个进入发达的技术,只有大型企业才负担得起。一个企业家在网上做生意,被称为“网络企业家”。据估计,大约有10亿人将使用互联网只是作为一种手段来满足日常需要。本文主要探讨:1)什么是在线社会媒体,全球化...
【文章来源】：天津工业大学天津市
【文章页数】：108 页
【学位级别】：硕士
【文章目录】：
Innovation point
ACKNOWLEDGEMENT
Abstract
摘要
CHAPTER 1 Background Of This Thesis
1.1 PROBLEM AND DIRECTIONS FOR FURTHER RESEARCH
1.2 Barriers And Problems In Electronic Commerce
1.3 Research Objective
1.4 RESEARCH METHODOLOGY
1.5 RESEARCH DESIGN
1.6 Research Philosophy
1.7 SOURCE OF DATA
1.8 DATA COLLECTION METHOD
1.9 DATA COLLECTION INSTRUMENT RESEARCH INSTRUMENT
1.10 THE QUESTIONNAIRE DESIGN
The Choice of the Companies
CHAPTER 2 INTRODUCTION
2.1 GLOBALIZATION
2.2 Historical Development of Globalization
2.3 Globalization and E-Commerce
2.4 Global （International） Trade And Theories
2.5 The Interaction Between Globalization and Economy
Conclusion
CHAPTER 3 ELECTRONIC COMMERCE DEFINITION, TOOLS,REGULATORY RELATIONS,PARTS,WORK AND TRANSACTIONS
3.1 What is E-Commerce?
3.2 Electronic Commercial Regulatory Relations
3.3 Electronic Commerce Concept
3.4 Entrepreneurship and E-Commerce
3.5 Electronic Commercial Tools
Conclusion
CHAPTER 4 CHANGES IN E-COMMERCE AND REFLECTIONS ON ENTREPRENUERSHIP
4.1 E-Business Capabilities
4.2 Empty Or Half Full
4.3 Advantages of Electronic Commerce
4.4 Risks of Electronic Commerce
4.5 The Situation of E-Commerce Market in the World
4.6 E-Commerce Interaction With The Retail Sector
Conclusion
CHAPTER 5 SOCIAL MEDIA AS A NEW TRADE MARKETING TRUTH
5.1 Social Media
5.2 Basic Information On Social Media
5.3 Social Media And Marketing
5.4 SME's And The Social Media Truth
5.5 Social Media With Rights
5.6 Preferences Of Social Media
5.7 Web Sites And Social Media Concepts
5.8 Web And Social Network Sites Not Used As Marketing Agent
Conclusion
CHAPTER 6 WORLD EXAMPLES OF E-COMMERCE COMPANIES RELATED TO MARKINGPROCESS
6.1 Amazon.com Overview（AMAZON.COM）
6.2 Amazon.com's Establishment Process
6.3 Booklet Development on the Internet and Reasons for Amazon.com's BookbindingBusiness
6.4 Location of Amazon.com
6.5 Development Stages of Amazon.com
6.6 Amazon.com Vision and Corporate Values
6.7 Amazon.com Branding Process
6.8 Resignation Of Users
6.9 Continuous Beating of Interest
6.10 Customer Retention
6.11 Getting information about Preferences
6.12 Personalized Relationships
6.13 Company Legal Issues
6.14 Growth in E-commerce Sales
6.15 Amazon.com's Electronic Trading Contribution
CHAPTER 7 RESULTS OF RESEARCH
7.1 CONCLUSION AND IMPLICATION
References
本文编号：2935837
【文章来源】：天津工业大学天津市
【文章页数】：108 页
【学位级别】：硕士
【文章目录】：
Innovation point
ACKNOWLEDGEMENT
Abstract
摘要
CHAPTER 1 Background Of This Thesis
1.1 PROBLEM AND DIRECTIONS FOR FURTHER RESEARCH
1.2 Barriers And Problems In Electronic Commerce
1.3 Research Objective
1.4 RESEARCH METHODOLOGY
1.5 RESEARCH DESIGN
1.6 Research Philosophy
1.7 SOURCE OF DATA
1.8 DATA COLLECTION METHOD
1.9 DATA COLLECTION INSTRUMENT RESEARCH INSTRUMENT
1.10 THE QUESTIONNAIRE DESIGN
The Choice of the Companies
CHAPTER 2 INTRODUCTION
2.1 GLOBALIZATION
2.2 Historical Development of Globalization
2.3 Globalization and E-Commerce
2.4 Global （International） Trade And Theories
2.5 The Interaction Between Globalization and Economy
Conclusion
CHAPTER 3 ELECTRONIC COMMERCE DEFINITION, TOOLS,REGULATORY RELATIONS,PARTS,WORK AND TRANSACTIONS
3.1 What is E-Commerce?
3.2 Electronic Commercial Regulatory Relations
3.3 Electronic Commerce Concept
3.4 Entrepreneurship and E-Commerce
3.5 Electronic Commercial Tools
Conclusion
CHAPTER 4 CHANGES IN E-COMMERCE AND REFLECTIONS ON ENTREPRENUERSHIP
4.1 E-Business Capabilities
4.2 Empty Or Half Full
4.3 Advantages of Electronic Commerce
4.4 Risks of Electronic Commerce
4.5 The Situation of E-Commerce Market in the World
4.6 E-Commerce Interaction With The Retail Sector
Conclusion
CHAPTER 5 SOCIAL MEDIA AS A NEW TRADE MARKETING TRUTH
5.1 Social Media
5.2 Basic Information On Social Media
5.3 Social Media And Marketing
5.4 SME's And The Social Media Truth
5.5 Social Media With Rights
5.6 Preferences Of Social Media
5.7 Web Sites And Social Media Concepts
5.8 Web And Social Network Sites Not Used As Marketing Agent
Conclusion
CHAPTER 6 WORLD EXAMPLES OF E-COMMERCE COMPANIES RELATED TO MARKINGPROCESS
6.1 Amazon.com Overview（AMAZON.COM）
6.2 Amazon.com's Establishment Process
6.3 Booklet Development on the Internet and Reasons for Amazon.com's BookbindingBusiness
6.4 Location of Amazon.com
6.5 Development Stages of Amazon.com
6.6 Amazon.com Vision and Corporate Values
6.7 Amazon.com Branding Process
6.8 Resignation Of Users
6.9 Continuous Beating of Interest
6.10 Customer Retention
6.11 Getting information about Preferences
6.12 Personalized Relationships
6.13 Company Legal Issues
6.14 Growth in E-commerce Sales
6.15 Amazon.com's Electronic Trading Contribution
CHAPTER 7 RESULTS OF RESEARCH
7.1 CONCLUSION AND IMPLICATION
References
本文编号：2935837
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