B2C的电子商务模式在亚的斯亚贝巴的发展：问题与挑战

  本文关键词：B2C的电子商务模式在亚的斯亚贝巴的发展：问题与挑战，由笔耕文化传播整理发布。

• DEDICATION6-7
• ACKNOWLEDGEMENT7-8
• ABSTRACT (ENGLISH)8-10
• LIST OF FIGURES10-11
• LIST OF TABLE11-12
• LIST OF ABBREVIATIONS12-13
• Table of Contents13-15
• Chapter 1 Introduction15-20
• 1.1 Background of the study15-16
• 1.2 Statement of the Problem16-17
• 1.3 Objectives of the Study17-18
• 1.4 Significance of the Study18
• 1.5 Delimitations of the Study18
• 1.6 Limitation of the Study18-19
• 1.7 Organization of the Paper19-20
• Chapter 2 Literature Review20-28
• 2.1 Defining E-Commerce20-21
• 2.2 Classification of E-Commerce21-24
• 2.3 E-Commerce Development in Developing Countries24-26
• 2.4 Development of E-commerce in Ethiopia26-28
• Chapter 3 Research Design and Methodology28-31
• 3.1 Research Design28
• 3.2 Data Measurement28
• 3.3 Target population28-29
• 3.4 Methods of Data Collection29-30
• 3.4.1 Primary Data29
• 3.4.2 Secondary Data29-30
• 3.5 Sampling Techniques & Size30
• 3.6 Data Management30-31
• Chapter 4 Results and Discussion31-64
• 4.1 Factors Affecting B2C E-Commerce Development in Ethiopia31-37
• 4.1.1 Telecommunications and Internet Usage31-33
• 4.1.2 Payment Systems in Ethiopia33-36
• 4.1.3 Challenges in E-Banking and E-Payment Systems in Ethiopia36-37
• 4.2 B2C E-Commerce in Ethiopia from the Perspective of Consumer37-52
• 4.2.1 Basic Demographics37-39
• 4.2.2 Internet Usage39-41
• 4.2.3 Awareness and Interest of Respondents in Online Shopping41-43
• 4.2.4 Respondents' Views on Banking and Payment Systems43-46
• 4.2.5 Respondents' Confidence/Trust Level in Services Provided46-49
• 4.2.6 Factors Hindering the Development of B2C E-Commerce from the Consumers' Perspective49-50
• 4.2.7 Summary of Findings from the Consumers' Perspective50-52
• 4.3 B2C E-Commerce from the Perspective of Existing Online Companies in Ethiopia3852-64
• 4.3.1 Mekina.net52-56
• 4.3.2 EthioSouk.net56-63
• 4.3.3 Summary of Findings from the Perspective of Existing B2C E-Commerce Businesses in Ethiopia63-64
• Chapter 5 Conclusion and Recommendation64-68
• 5.1 Discussion & Recommendations65-67
• 5.2 Limitations and Suggestions for Further Research67-68
• REFERENCES68-70
• APPENDIX70-79

【共引文献】

中国期刊全文数据库 前1条

1 邢相军;邓潇s，

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