建筑施工总承包企业HK公司经营模式创新研究

发布时间：2017-12-27 20:33

本文关键词：建筑施工总承包企业HK公司经营模式创新研究　出处：《电子科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：HK公司是伴随着新中国建设事业的发展而逐步发展成长壮大的,公司经历了一个快速发展期,从2003年4-5亿规模发展至今已经近50亿规模。但是近年来随着国民经济的飞速发展,工程建设环境的迅速改变,HK公司的问题也显现了出来,经营模式、业务结构和组织架构日渐不能适应市场的发展需要,而且建筑施工领域竞争日趋严重,生产利润持续走低。面对这种状况,HK公司需要转变发展思路,创新企业经营模式,完善业务结构,优化企业组织架构,以适应客户需求和市场变化,提高企业的可持续发展能力。因此,如何创新企业经营模式,提升企业盈利能力,已经成为HK公司的重要课题。本文以管理学中的战略管理、企业管理等理论为指导,使用规范性理论分析方法、实证研究与分析方法、SWOT分析法等进行课题研究。第一章绪论中,首先回顾和总结了建筑业的发展现状,对论文选题的背景及框架、目的和意义进行了阐述。第二章对建筑施工行业的经营模式及总分包管理模式进行了概述,就建筑施工总承包企业分包式外包管理模式进行分析,指出了当前建筑施工总承包企业经营模式的现状和不足之处。第三章对H集团及HK公司的经营模式现状进行介绍,对H集团的经营战略、业务结构和组织架构等进行了概述,同时对HK公司经营现状进行了介绍,对企业经营模式存在的问题进行了分析。HK公司具有施工总承包特级资质,但目前公司在项目经营中只完成了土建施工,装饰、安装、市政、钢结构等其他的专业进行了外包,分包管理上存在缺失,致使经营效益没有最大化,而且企业规模扩大后的组织构架也有待优化,这些都是企业目前存在的问题。HK公司要提高竞争力,就必须大力改善经营模式,在提高土建施工能力的同时还要完善总分包管理水平,优化企业经营模式,以提高盈利能力和市场竞争力。第四章为经营模式的创新,首先确定了创新原则,然后结合案例对经营模式的发展趋势作了分析,最后以HK公司现有经营问题为依据,结合当前市场形势及现代管理学的相关理论,提出了HK公司建筑企业经营模式创新的策略。第五章为HK公司经营模式创新方案及实施建议,进一步具体了公司经营模式创新的措施。第六章为不足和展望。论文希望通过这一系列系统深入的分析和研究,找到适合HK公司发展的经营模式,提高HK公司未来一个阶段的竞争力。
[Abstract]:HK company has been developing and growing along with the development of new China. The company has gone through a rapid development period. It has nearly 5 billion scale from the scale of 4-5 billion in 2003. But in recent years, with the rapid development of national economy, rapidly changing environment of engineering construction, the problem of HK company also emerged, business model, business structure and organizational structure is not adapt to the development needs of the market, and the competition in construction field is becoming more and more serious, the production profits continue to decline. Faced with this situation, HK needs to transform its development ideas, innovate its business mode, perfect its business structure and optimize its organizational structure, so as to meet customer needs and market changes and improve its sustainable development ability. Therefore, how to innovate the business model and enhance the profitability of the enterprise has become an important subject of HK company. Guided by the theory of strategic management and enterprise management in management, this paper applies normative theory analysis, empirical research and analysis, SWOT analysis and so on. In the first chapter, the present situation of the construction industry is reviewed and summarized, and the background, framework, purpose and significance of the topic are expounded. The second chapter outlines the management mode of the construction industry and the total subcontract management mode, analyzes the sub contracting outsourcing management mode of the construction general contracting enterprises, and points out the current situation and shortcomings of the current general contracting business mode. The third chapter introduces the current operation mode of H group and HK company, summarizes the management strategy, business structure and organizational structure of H group, and introduces the current operation situation of HK company, and analyzes the existing problems of business mode. HK company has construction general contracting qualification, but the company is currently in the project management only completed the construction, professional decoration, installation, municipal, and other steel structure of outsourcing, subcontracting the lack of management, the operating efficiency is not maximized, and organization structure of enterprise scale also needs to be optimized these are the current problems of enterprises. If HK company wants to improve its competitiveness, it must improve its business mode, improve the capacity of civil engineering, and improve the total subcontract management level, and optimize the business mode so as to improve profitability and market competitiveness. The fourth chapter is the innovation of management mode, first determine the principle of innovation, and then combined with the development trend of the management mode of the case are analyzed, finally to HK company's existing management as the basis, combining the theory of the current market situation and modern management, put forward the management mode of construction enterprise strategy innovation of HK company. The fifth chapter is the innovation scheme and implementation proposal of HK company's management model, and further concrete measures for the innovation of the company's management model. The sixth chapter is the deficiency and the prospect. This paper hopes to find out a suitable business mode for HK company to improve the competitiveness of HK company in the next stage through in-depth analysis and research of this series of systems.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272.3

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