宏达国际电子股份有限公司（HTC）的国际营销策略研究

发布时间：2017-12-28 10:57

本文关键词：宏达国际电子股份有限公司（HTC）的国际营销策略研究　出处：《黑龙江大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文在以国际营销理论、国际企业战略管理理论及市场营销前沿思想理论为论文的研究基础的前提下,首先深入分析了宏达国际电子有限公司国际市场营销环境(包括内部环境和外部环境),并在此基础上对该公司进行了详细的SWOT分析,采用定性的分析方法评价宏达国际电子股份有限公司的国际营销现状,找出了宏达国际电子有限公司在国际营销策略方面存在的一些问题。其次,进一步分析了宏达国际电子股份有限公司所面临的国际市场需求及主要竞争对手的状况,以便在制定新的竞争战略时能有的放矢。再次,从产品、定价、渠道、促销四个方面对宏达国际电子股份有限公司的现行营销策略进行分析,并找出存在的问题。最后,为宏达电公司提出了一些具有针对性的实施建议。
[Abstract]:In this paper, based on the premise of international marketing theory, international enterprise strategic management theory and marketing theory is the frontier thought under the first in-depth analysis of the HTC International Electronics Co. Ltd., the international marketing environment (including the internal and external environment), and on the basis of the company carried out a detailed analysis of the current situation of SWOT. International marketing analysis of qualitative evaluation HTC international electronic Limited by Share Ltd, finds out some problems Hondar International Electronics Co. Ltd. exist in international marketing strategies. Secondly, we further analyze the international market demand and main competitors' situation of Hongda international Limited by Share Ltd, so that we can have a definite purpose in formulating new competitive strategies. Thirdly, it analyzes the current marketing strategies of Hongda international Limited by Share Ltd from four aspects, including products, pricing, channels and promotions, and finds out the existing problems. Finally, some pertinent implementation proposals have been put forward for HTC.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.63;F274

【引证文献】