MG环境下AIO公司永恒腕表2014-2016年生产战略的制定与实施

发布时间：2017-12-28 20:13

本文关键词：MG环境下AIO公司永恒腕表2014-2016年生产战略的制定与实施　出处：《东北大学》2014年硕士论文　论文类型：学位论文

【摘要】：MG项目是美国卡耐基梅隆大学与东北大学合办的一个国际性模拟运营项目。本文即是依据生产战略管理的相关理论,对MG环境下AIO公司2014-2016年永恒腕表的生产战略制定及实施进行较为深入的研究。全文共分为6章。第1章,是引言部分,主要对本文研究背景、研究的主要内容和论文结构进行简要的介绍。第2章,对本文所应用的生产战略理论的内涵、类型、地位与作用、管理流程等相关理论进行阐述,为后续的研究及实践提供所需的理论基础。第3章,对AIO公司永恒腕表在2014-2016年的内部、外部环境进行分析。不仅详细分析了美国、英国、德国、中国、墨西哥和日本这六个国家的宏观环境,也对中低端腕表的行业环境以及AIO公司的企业内部环境进行了详细分析,最终通过上述分析得出了 SWOT矩阵。第4章,依据环境分析、SWOT矩阵及公司总体发展战略等得出AIO公司永恒腕表在2014-2016年的生产战略,包括这三年的具体生产目标及生产战略的制定。第5章,介绍AIO公司永恒腕表2014-2016年生产战略的实施情况,包括每年的具体实施计划、实施举措、实施结果及改进分析。第6章为结束章,对MG项目的整个参与过程进行了回顾与总结,通过负责运营永恒腕表的生产战略实施的各项决策,对战略制定及实施等过程有着更深入透彻的了解,能够把学习过的理论知识活学活用。
[Abstract]:The MG project is an international simulated operation project jointly organized by the Carnegie Mellon University and the Northeastern University. This article is based on the theory of production strategy management, and makes in-depth research on the production strategy formulation and implementation of AIO's 2014-2016 years' eternal watches under MG environment. The full text is divided into 6 chapters. The first chapter is the introduction, which is a brief introduction to the background, the main content and the structure of the paper. The second chapter describes the connotation, type, status and role, and management process of production strategy theory, which provides the theoretical basis for future research and practice. The third chapter analyzes the internal and external environment of AIO's eternal wrist watch in 2014-2016 years. It not only analyzes the macro environment of six countries, such as the United States, Britain, Germany, China, Mexico and Japan, but also analyzes the industry environment of the low and middle wrist watches as well as the internal environment of AIO company. Finally, the SWOT matrix is obtained through the above analysis. The fourth chapter, according to the environmental analysis, SWOT matrix and the company's overall development strategy, draw the AIO's eternal watches in 2014-2016 years' production strategy, including the three years of specific production goals and production strategy formulation. The fifth chapter introduces the implementation of the AIO 2014-2016 years' production strategy, including the annual implementation plan, implementation measures, implementation results and improvement analysis. The sixth chapter is the concluding chapter, reviewed and summarized the whole process of MG project to participate in the decision-making, through the implementation of responsible for the operation of eternal watch production strategy, has a more thorough understanding of strategy formulation and implementation process, can put the theoretical knowledge learned to live learn to use.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.8

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