中医药旅游业发展策略研究

发布时间：2018-01-01 21:16

本文关键词：中医药旅游业发展策略研究　出处：《中国中医科学院》2014年硕士论文　论文类型：学位论文

【摘要】：当今社会,随着经济的发展,科技的进步,人们生活质量也有了大幅提升,人们对健康有了更高的要求,同时由于现代生活压力的不断加大,人们希望以外出旅游得方式释放自己的压力,在旅游的过程中既放松了身心,也学会了一些养生保健的知识。中医药作为古老的传统医学,因其简、便、廉、验,副作用小,越来越被广大民众接受。本论文分析了我国当代旅游业发展的现状,总结了发展的规律,提出了发展过程中存在的问题,为今后中医药旅游产业提出了建议。本文正文主要分为六个部分,分析了中医药产业的机遇和挑战、提出了发展的思路及目标、发展中的主要任务以及发展过程中的政策与保障。第一部分为中医药旅游概述。着重阐述了中医药旅游概念的涵义,中医药旅游的优势、特点和发展模式。第二部分主要分析了目前国内中医药旅游的发展现状,通过列举目前国内一些地方中医药旅游的发展情况,分析国内中医药旅游现阶段发展过程中存在的一些问题。同时介绍了国外有关国家医疗旅游的发展现状。第三部分分析了中医药旅游产业相关问题产生的原因,指出了发展中医药旅游的作用,论述了中医药旅游的发展潜力前景和趋势。第四部分提出了中医药旅游产业发展的思路、产业的指导思想及发展原则。第五部分提出了中医药旅游产业发展过程中的主要任务：构造中医药旅游的创新体系；开发多种多样的中医药旅游适宜的养生保健方式；创新旅游品牌,打造特色旅游路线；加强中西医结合的国际医疗旅游服务机构建设；加强中医药旅游资源和特色优势的宣传等。第六部分提出中医药旅游发展政策保障措施。本章就法律及政策保障、建立专门的管理机构、增加教育科研及宣传力度、加强部门间合作及行业标准的制定等有关中医药旅游政策保障问题提出建议。本文通过全面的研究分析,分析并挖掘中医药旅游产业存在的问题,提出下一步发展的思路、措施及相关的政策保障,完善相关服务措施促进中医药旅游产业的发展。
[Abstract]:In today's society, with the development of economy and the progress of science and technology, people's quality of life has also been greatly improved, people have higher requirements for health, at the same time, because of the increasing pressure of modern life. People hope to release their pressure in the way of traveling. In the process of tourism, they have not only relaxed their body and mind, but also learned some knowledge of health care. Chinese medicine as an ancient traditional medicine, because of its simplicity, cheap. This paper analyzes the current situation of the development of tourism in China, summarizes the law of development, and puts forward the existing problems in the process of development. The text of this paper is divided into six parts, analyzes the opportunities and challenges of TCM industry, and puts forward the development of ideas and objectives. The main task of development and the policy and guarantee in the process of development. The first part is an overview of Chinese medicine tourism, focusing on the concept of traditional Chinese medicine tourism, the advantages, characteristics and development model of traditional Chinese medicine tourism. The second part mainly analyzes the current situation of the development of traditional Chinese medicine tourism in China, through enumerating the development situation of some local Chinese medicine tourism. This paper analyzes some problems existing in the current development of TCM tourism in China, and introduces the development status of medical tourism in foreign countries. The third part analyzes the causes of the related problems in Chinese medicine tourism industry, points out the role of developing traditional Chinese medicine tourism, and discusses the prospects and trends of the development potential of traditional Chinese medicine tourism. Part 4th puts forward the thinking, guiding ideology and developing principle of traditional Chinese medicine tourism industry. Part 5th puts forward the main tasks in the development of traditional Chinese medicine tourism industry: constructing the innovation system of traditional Chinese medicine tourism; Develop a variety of traditional Chinese medicine tourism suitable health care; Innovating tourism brand and creating characteristic tourism route; Strengthening the construction of international medical tourism service institutions with the integration of traditional Chinese and western medicine; Strengthen traditional Chinese medicine tourism resources and characteristics of the advantages of publicity and so on. Part 6th puts forward the policy safeguard measures for the development of traditional Chinese medicine tourism. In this chapter, special management institutions are established for the protection of laws and policies, and the intensity of education, scientific research and publicity is increased. To strengthen inter-departmental cooperation and industry standards and other issues related to traditional Chinese medicine tourism policy protection. Through comprehensive research and analysis, this paper analyzes and excavates the existing problems of traditional Chinese medicine tourism industry, and puts forward the ideas, measures and related policies for the next development. Improve related service measures to promote the development of traditional Chinese medicine tourism industry.
【学位授予单位】：中国中医科学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F426.72;R2-03

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