消费对服装产业升级引导的研究

发布时间：2018-01-04 06:07

本文关键词：消费对服装产业升级引导的研究　出处：《浙江理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：在买方市场的大环境下，研究消费的发展趋势对分析产业结构如何适应消费需求的变化，进而进行产业结构升级，，促进国民经济快速发展，具有重要作用。中国服装产业经过多年发展，生产规模急剧扩大，产品迅速占领全球市场，中国已经成为纺织服装大国。但是在劳动力成本优势减弱、环境污染问题严重、人民币升值、国际贸易壁垒加剧等背景下，中国服装产业量大价低利薄的粗放式增长方式是不可持续的，要进一步发展服装产业必须进行产业升级。外部不利条件也给了中国服装产业升级的契机：服装企业在外部压力下不得不寻找新的利润增长点。中国不仅是服装生产大国，也是服装消费大国，在国际市场不景气的情况下，许多服装企业都开始把目光投向中国，政府也一直倡导通过提高需求来促进经济增长。本文就是在充分分析国内服装消费市场与中国服装产业升级状况的基础上，运用计量模型分析消费对服装产业升级的引导作用。然后分别从提高居民收入进而促进居民消费和促进产业结构方面提出了政策建议。根据马斯洛需求理论，人的需求是逐渐递进的，随着中国居民收入水平的提高，消费者对服装产品的需求也从生理需求逐渐过度到心理需求，服装产业升级的根本目的就是为了满足消费者需求。本文将国内服装消费市场分为城镇居民消费市场和农村居民消费市场，并将城镇居民与农村居民的消费情况分别与其各自的服装消费价格指数建立计量模型进行分析。本文的结论是：城镇居民服装消费对服装产业升级有拉动引导作用，不同收入阶层的服装消费水平对服装产业升级的拉动程度不同，其中高收入阶层作用最明显，中等收入阶层居中，低收入阶层第三。而农村居民服装消费暂时处于较低水平，对服装产业升级的影响不明显。在实证分析的基础上，本文分别从企业和政府的角度提出了建议，对企业来说，应当考虑的是如何满足不同层次的消费需求，企业从提高劳动力素质到引进先进技术或创新无一不是希望通过满足消费需求来占领市场。从政府的角度来说促进居民消费的根本途径就是提高居民收入，在收入增长的基础上为提高居民消费水平提供社会保障支持，同时政府也应当为企业进行产业升级提供政策上的支持。
[Abstract]:In the environment of buyer's market, the development trend of the research on Consumption Analysis on industrial structure to adapt to changes in consumer demand, and to upgrade the industrial structure, promote the rapid development of the national economy, plays an important role. China garment industry after years of development, the rapid expansion of the scale of production, products occupy global market rapidly, has become a big country of textile and garment China but in the labor cost advantage is abate, serious environmental pollution, RMB appreciation, international trade barriers such as increased background, extensive China garment industry the lowest volume of thin profit growth is not sustainable, to the further development of the garment industry to upgrade industrial structure. The external adverse conditions for Chinese garment industry upgrade opportunity garment enterprises have to find new profit growth point under external pressure.
Not only is Chinese garment producing countries, but also clothing consumption, in the international market downturn, many apparel companies begin to pay attention to the Chinese, the government has also been advocated by increasing demand to promote economic growth. This paper is based on a full analysis of domestic apparel consumption market and upgrade the status Chinese garment industry, using the measurement model analysis of consumption on the guiding role of the garment industry upgrading. Then from improving the income of residents and promote consumption and put forward policy recommendations to promote the industrial structure.
According to Maslow's theory of needs, the demand is gradually progressive, with the income level of residents China increase, consumers on the demand of apparel products from physiological needs to psychological needs, the fundamental purpose of the garment industry upgrading is to meet consumer demand. The domestic apparel consumption market is divided into urban residents and rural residents consumption market the consumer market, and the consumption of urban residents and rural residents respectively and their clothing consumer price index to establish econometric model analysis. The conclusion is that the urban residents consumption of clothing apparel industry upgrading has positive guiding role, different income levels of different degree on stimulating consumption level of clothing apparel industry upgrading, which is high the most obvious effect of income, middle income class center, low-income and rural residents third. Clothing consumption temporarily At a lower level, the impact on the upgrading of the garment industry is not obvious.
On the basis of empirical analysis, this paper puts forward suggestions from the perspective of the government and enterprises, to the enterprise, should consider how to meet different levels of consumer demand, the introduction of advanced technology and innovation to improve the quality of the labor force from none hopes to meet consumer demand to occupy the market. The fundamental way to promote the consumption of the residents from the perspective of the government is to increase the income of residents, on the basis of revenue growth to provide social security support to improve the level of consumption at the same time, the government should provide policy support for the industrial upgrading of enterprises.

【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86

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