我国木塑地板的市场潜力研究

发布时间：2018-01-04 14:21

本文关键词：我国木塑地板的市场潜力研究　出处：《西北农林科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着生活水平的提高，环保意识的增强，人们对周围的环境设施的要求也越来越高，木塑地板顺应了国家节能减排、循环经济的大趋势，凸显出了较大的潜力。木塑地板具有防水防潮、防虫及零甲醛释放的优点，能很好的替代强化木地板和复合地板，这样不仅节约了木材的使用量，还对我国的环境起到了保护作用。研究结果表明，我国木塑地板有较大市场潜力。调查问卷结果显示，其潜在消费者集中在年龄18～50岁，且有稳定收入来源、学历较高的群体，但是居民普遍对木塑地板的认知度低，，仅有33.23%的受访者以前听说过木塑地板。因此要提高木塑地板的市场占有率，一方面要得力于国家的政策扶持，另一方面要加大木塑地板的研发力度和拓宽销售渠道，在不久的将来，相信木塑地板将会替代实木地板，成为家居装饰的重要材料。木塑地板的需求市场是房地产行业，主要应用在室内室外装饰材料方面。根据我国木塑地板的供给、需求市场的具体情况和我国经济整体发展状况来看，我国木塑地板市场投资机会良好。在未来几年随着市场需求不断上升的影响，其市场价格也会出现一定的上涨。市场价格的上升给行业发展带来了较好的投资机会。在木塑地板市场的投资前，应选择合适的进入方式和技术路径，加强自身技术的研发，同时加强品牌建设，以保证自身的竞争力。基于市场调研，论文依据木塑地板市场的发展环境及现状，采用问卷调查的方式分析了木塑地板的市场需求，结合市场供给分析，对我国木塑地板的市场潜力做了研究，通过现状及政策需求预测了木塑地板的市场指标，应用波特的“五力模型”分析了木塑地板市场竞争策略，提出了木塑地板市场的投资策略及投资建议。
[Abstract]:With the improvement of living standards and the enhancement of environmental awareness, people's requirements for surrounding environmental facilities are higher and higher. The wood plastic flooring has conformed to the great trend of energy saving and emission reduction and circular economy in the country, which shows great potential.
Wood flooring has advantages of waterproof, pest control and zero formaldehyde release, can be a good alternative to wood floors and composite floors, it not only save the use of timber, but also on our environment plays a protective role. The results of the study show that, China's wood flooring has great market potential. The survey results showed the potential consumers, concentrated in the age of 18 to 50 years old, and a stable source of income, higher education groups, but residents generally low awareness of the wood floor, only 33.23% of respondents had heard of wood. So to improve the wood flooring market share, one hand thanks to the national policy support, on the other on the one hand to increase research and development of wood and expand sales channels, in the near future, believe that will replace the wood flooring solid wood flooring, decorative materials has become an important Home Furnishing.
Wood market demand is the real estate industry, mainly used in indoor and outdoor decoration materials. According to China's wood supply situation and China's overall economic development needs of the market, investment opportunities in wood flooring market in China. With the influence of good market demand in the next few years rising, the market there will be some price rise. Rising market prices brought good investment opportunities to the development of the industry. In the wood floor market before investment, should choose the appropriate entry mode and technology path, strengthen to develop their own technology, and strengthen brand building, to ensure their own competitiveness.
Based on market research, development environment and status based on the wood floor market, by means of questionnaire analysis of wood flooring market demand, combined with supply market analysis on China's wood flooring market potential to do the research, through the current situation and policy demand forecasting of the market index of wood, the application of Potter's "Five Forces Model" analysis of the wood floor market competition strategy, the investment strategy and investment advice wood floor market.

【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.88

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