奥泰绿园海绵有限公司的VI设计

发布时间：2018-01-04 21:30

本文关键词：奥泰绿园海绵有限公司的VI设计　出处：《南昌大学》2014年硕士论文　论文类型：学位论文

【摘要】：如今，由于社会市场经济和全球经济一体化的压力的影响，各个企业开始将研究企业经营之道，，获取高收益的手段作为其发展的首要任务，但这个首要任务的实现还需依赖其良好的社会公众形象。一个健康成熟企业的重要标志就是拥有良好的企业形象，良好的企业形象还有助于获得消费者的认可和信赖。本篇论文主要通过查找与视觉识别系统设计相关的资料，剖析其与企业品牌奥发展之间的关系，结合奥泰绿园海绵有限公司的实际情况对其整体形象进行一套完整的VI设计。主要内容包括“VI视觉识别系统设计与奥泰绿园公司现状”，“奥泰绿园公司VI设计探索和研究”，“奥泰绿园公司形象VI设计的导入与实施”三大部分。同时结合奥泰绿园海绵有限公司实际的经济管理和经济效益等方面考察，了解VI设计对奥泰绿园海绵有限公司发展的重要性。奥泰绿园海绵有限公司没有一套完整的VI系统，公司的发展和形象力的提高需要视觉形象识别系统来推动和促进，这样还有利于加强员工凝聚力的提高，有利于企业品牌战略的实施。奥泰绿园海绵有限公司的视觉形象识别设计系统应切实导入并且实施到企业的各个环节中发挥强大的推动力。奥泰绿园海绵有限公司的VI设计在导入实施过程中，要配合公司的品牌战略计划，在实施过程中，各个部门人员的品牌意识应加强，以防止奥泰绿园海绵有限公司的视觉识别系统在实施导入过程中的随意性，同时要严格按照VI设计手册的规定执行，在具体事项的操作实施中严格遵守规定，从而充分发挥奥泰绿园海绵有限公司VI视觉识别设计的优势把企业的经营理念和企业精神体现出来，并更好地为企业的经营和发展服务。
[Abstract]:Now, because of the influence of social market economy and global economic integration pressure, various enterprises began to study the way of enterprise management, to get a high income means as its primary task of development, but the primary task is to rely on the good public image. An important symbol of a mature enterprise is to have good health the corporate image, good corporate image also helps to get the recognition and trust of consumers. This paper mainly through the search and visual recognition system design and related information, analyze the relationship between the development and the enterprise brand Austria, combined with the actual situation of Al Luyuan sponge Co Ltd was a complete set of VI design on the whole the main contents include the image. The "status quo" VI visual recognition system design and othee Luyuan company, "Al Luyuan company VI design exploration and research", "Al Green The introduction and implementation of the image design of VI garden three parts. Combined with the actual othee Luyuan sponge Co Ltd of economic management and economic benefits and other aspects, understand the importance of VI design of Al Development Co. Ltd.. Luyuan sponge sponge Co. Luyuan Al is not a complete set of VI system, the development of the company and the image of the force the need to improve the visual image recognition system to promote, this is also beneficial to strengthen improve staff cohesion, which is conducive to the implementation of brand strategy of enterprises.
The visual image recognition system design othee Luyuan sponge Co Ltd should be effectively import and implementation in all businesses to play a strong driving force. Al VI Design Co. Ltd. in Luyuan sponge implementation process, to cooperate with the company's brand strategy, in the implementation process, all departments should strengthen brand awareness. In order to prevent the arbitrariness of the import process in the implementation of visual identification system othee Co. Luyuan sponge, and in strict accordance with the provisions of the implementation of VI design manual, in the implementation of specific matters in strict compliance with the provisions, so as to make full use of visual design of VI al Luyuan sponge Company Limited. The company's business philosophy and corporate the spirit embodied, and better for enterprise management and development services.

【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB47;F426.8

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