Android系统机顶盒的国内市场营销策略研究

发布时间：2018-01-10 23:06

本文关键词：Android系统机顶盒的国内市场营销策略研究　出处：《上海外国语大学》2014年硕士论文　论文类型：学位论文

更多相关文章： Android系统 机顶盒 开源 市场营销策略

【摘要】：随着Android系统在各种终端电子设备中迅速普及，，数字电视机顶盒采用Android系统已经成为发展趋势，由于操作系统良好的性能,代码的开放性和极高的性价比,其一诞生就受到商家，开发者和消费者的青睐。许多公司、软件开发商和芯片制造商都期待Android机顶盒能够在市场上发挥关键作用,研究其产品市场营销模式对其发展有着重要意义。本论文研究了Android系统机顶盒的产生及发展背景，对比了与传统IPTV机顶盒的区别，重点分析了国内市场发展的现状和营销模式，最后针对Android系统电视机顶盒未来发展策略和市场前景进行了大胆的预测，面对当前行业发展面临的机遇与威胁，提出合理的市场营销策略,希望本文的研究能为国内机顶盒生产企业在市场营销方面提供一定的借鉴，推动企业的进化都能跟得上市场和科技发展的速度。同时也为国内数字电视终端接入设备的发展探寻方向。
[Abstract]:With the rapid popularization of Android system in various terminal electronic equipment, digital TV set-top box using Android system has become the trend of development, because of the good performance of the operating system, open source and high price, it was born by businesses, developers and consumers. Many companies, software developers and chip manufacturers look forward to the Android set-top box can play a key role in the market, the product marketing mode is of great significance to its development.
This paper studies the origin and development background of the Android system of STB, compares with the traditional IPTV set-top box, focuses on the analysis of the present situation and the marketing mode of the development of the domestic market, finally forecast the bold for the future development strategy and market prospect of Android TV set-top boxes, in the face of opportunities and challenges for the current development of the industry and put forward reasonable marketing strategy, I hope this research can provide some reference for the domestic set-top box production enterprises in marketing, promote enterprise evolution to keep up with the market and technology development speed. Also for the development of domestic digital TV terminal access equipment to explore the direction.

【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.6

【参考文献】