中国机械二手设备市场发展战略研究

发布时间：2018-01-15 10:21

本文关键词：中国机械二手设备市场发展战略研究　出处：《湘潭大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国经济发展速度的加快，经济发展有力地带动了国内建设工程的开展，推动了工程机械设备市场的发展，以致我国早几年出现了大宗工程机械市场“喷发”式的增长，尽管国家基于宏观发展的角度对基建行业进行了调控，一定程度上影响了工程机械市场的发展，但数据显示机械设备市场业务增长仍然保持两位数的增长。2011年，相关资料指出我国工程机械展品总量达到500多万台，根据机械维修理论推测，500万台的市场数量将有效带动工程机械市场二手设备市场的发展。预测到2015年，国内工程机械年均增幅为17%，市场总价值超过9000亿元，二手设备数量也将逐年增加，市场交易金额增长率达到19%，这将为我国工程机械二手市场带来一个新的发展机遇。本文基于二手设备市场迅速增长的背景下，首先对世界和国内工程机械设备市场做了较为详细的描述，工程机械市场的磅礴发展给二手机械设备市场提供了数量稳定和较高质量的设备来源。然后，本文对战略发展理论做了一个较为全面的阐述，分别从战略管理理论、市场发展战略理论、波特五力理论、SWOT理论进行了阐述，给本文打下了坚实的理论基础分析了世界主要二手机械设备市场的特点和运作形式，并描述了国内二手工程机。然后，分析了械设备市场发展的不足，希望通过借鉴国际经验为国内二手设备市场提供一个发展模版。再次，分析了国内二手工程机械设备市场由于历史和市场机制的原因所产生的一些问题。最后，，根据前文的具体问题分析，提出了若干完善国内二手工程机械设备市场战略发展的建议，也希望本文能够给读者带来一个全新的视角。
[Abstract]:With the acceleration of economic development in China, economic development has driven the development of domestic construction projects, and promoted the development of construction machinery and equipment market. As a result, the large construction machinery market "erupts" the growth in our country a few years ago, although the country has carried on the adjustment and control to the construction industry based on the macroscopic development angle, has affected the construction machinery market development to a certain extent. In 2011, the related data pointed out that the total amount of construction machinery exhibits in China reached more than 5 million, according to the theory of mechanical maintenance. The market quantity of 5 million units will effectively drive the development of the second-hand equipment market in the construction machinery market. It is predicted that by 2015, the average annual growth rate of domestic construction machinery will be 17.7%, with a total market value of more than 900 billion yuan. The number of second-hand equipment will also increase year by year, and the market transaction amount will increase to 19%, which will bring a new development opportunity for the second-hand market of construction machinery in China. Based on the rapid growth of second-hand equipment market, this paper first describes the world and domestic construction machinery equipment market in detail. The magnificent development of the construction machinery market provides the second-hand mechanical equipment market with a stable quantity and high quality equipment source. Then, this paper makes a more comprehensive elaboration on the strategic development theory. Separately from the strategic management theory, the market development strategy theory, the Porter five forces theory and the SWOT theory has carried on the elaboration. Laid a solid theoretical basis for the analysis of the world's main second-hand machinery and equipment market characteristics and operational forms, and described the domestic second-hand construction machine. Then, analyzed the lack of development of the equipment market. The author hopes to provide a development template for the domestic second-hand equipment market by using international experience for reference. Thirdly, it analyzes some problems caused by the historical and market mechanism of the domestic second-hand construction machinery market. Finally. Based on the analysis of the above problems, this paper puts forward some suggestions on how to improve the market strategy of used construction machinery and equipment in China, and hopes that this paper can bring readers a new angle of view.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4

【参考文献】