基于灰色关联度的施工企业投标战略决策

发布时间：2018-01-15 22:26

本文关键词：基于灰色关联度的施工企业投标战略决策　出处：《土木工程与管理学报》2015年04期 　论文类型：期刊论文

【摘要】：招投标作为一种采购和订立合同的方式,已成为工程项目承发包的大势所趋。与此同时,实行战略规划和多项目开发已是施工企业的必然选择。如何适应新的投标环境与发展趋势,制定合理的投标决策,使施工企业能够以战略目标为发展导向,以项目投标为实现战略的有效途径是如今施工企业必须面对的难题。借助平衡计分卡模型,从财务、客户、内部业务流程、学习与成长四个维度建立一套科学的、系统的战略目标指标体系,根据战略价值评价系统的灰色属性引入灰色关联度模型,并针对指标评价值为实数类和三角模糊数类采取不同的归一化和距离处理方法,将指标权重及指标评价值合成为拟投标项目与最理想项目的关联程度,并以此作为项目战略价值排序的依据,从而为施工企业选择投标作出决策。
[Abstract]:Bidding as a procurement and contract, project contracting has become represent the general trend. At the same time, the implementation of strategic planning and project development is the inevitable choice of the construction enterprises. How to adapt to the environment and the development trend of the new bidding, reasonable bidding decision, the construction enterprises to strategic goal oriented development project tender, effective way to realize the strategy of the problem is now the construction enterprises must face. With the help of the balanced scorecard model, from financial, customer, internal business process, learning and growth in four dimensions to establish a set of scientific, strategic target index system, according to the grey attribute strategic value evaluation system into grey correlation model, and according to the evaluation index value for real and triangular fuzzy number and normalized distance class adopt different processing method, the index weight and index evaluation Value synthesis is the degree of correlation between the proposed project and the best project, and it is used as a basis for ranking the strategic value of the project, so as to make decisions for the construction company to choose a bid.

【作者单位】：河海大学商学院;
【分类号】：F426.92
【正文快照】： 施工企业在投标过程中,由于项目发包方和发包时间不尽相同,施工企业不可能在多项目投标过程中进行实质上的项目组合承包,主要还是运用项目组合思想,在对企业战略目标进行分解的基础上评价每个项目对企业战略目标的贡献程度即项目的战略价值,确定项目投标的优先级顺序,以使得施

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