中国运动服装业产业价值链财务分析

发布时间：2018-01-17 01:11

本文关键词：中国运动服装业产业价值链财务分析　出处：《内蒙古大学》2014年硕士论文　论文类型：学位论文

【摘要】：运动服装业不仅是我国国民经济传统支柱型产业也是我国增加外汇储备的重要行业,同时也为其它产业提供了大量配套产品,有效地拉动了轻工、化工、纺织、机械、交通、卫生、建筑、物流及商贸等相关行业的发展。不仅如此,运动服装业还为社会提供了大量的就业岗位,对促进农村城镇化建设起到了重要作用。然而我国运动服装业在闪耀的光环下,还存在着许多亟待解决的问题,激烈的行业内部竞争,狭窄的行业利润空间使得我国运动服装行业面临提高自身价值的迫切需要。本文基于财务角度,对我国运动服装企业的经营状况进行分析,并用杜邦分析法验证五力分析的稳健性,最后选取典型案例进行具体分析,用以检测实证分析结果的实用性。通过研究得出,运动服装产业中原料制造业的成长力,活动力比较强,安定力方面比较薄弱。服装设计生产业和市场销售业在收益力、安定力、活动力、和生产力方面均有较好的表现,唯独成长力水平欠佳。通过对我国运动服装业产业价值链的研究,可以对各阶段产业链价值提出优化途径：对于企业管理者来说,应结合自身所处产业链环节情况,选择适合自身发展的战略决策；政府方面应对运动服装产业给予支持,促进运动服装业各产业阶段发展,为运动服装产业进行产业升级奠定基础；投资者不要仅仅把眼光放在企业的盈利能力上,还应密切关注企业的成长空间,以便给企业带来更大的利益。本文的研究为我国运动服装产业的发展提供借鉴,在丰富和完善产业价值链理论的同时,推动运动服装业的发展和壮大。
[Abstract]:Sports clothing industry is not only the traditional pillar industry of China's national economy, but also an important industry to increase foreign exchange reserves, but also provides a large number of supporting products for other industries, effectively pulling light industry, chemical industry, textile. The development of machinery, transportation, sanitation, construction, logistics, commerce and other related industries. Not only that, sports clothing industry also provides a large number of jobs for society. It has played an important role in promoting the construction of rural urbanization. However, under the shining halo, there are still many problems to be solved, and fierce competition within the industry. The narrow industry profit space makes the sports clothing industry in our country face the urgent need to improve its own value. Based on the financial point of view, this paper analyzes the operating conditions of sports apparel enterprises in China, and uses DuPont analysis method to verify the robustness of the five-force analysis. Finally, the typical case is selected for specific analysis. In order to test the practicability of the empirical analysis, it is concluded that the growth power of the raw material manufacturing industry in the sports clothing industry is relatively strong. The garment design production industry and the market sales industry have better performance in terms of income, stability, mobility, and productivity, but the level of growth is not good. Through the research on the value chain of sports clothing industry in China, we can optimize the value of each stage of the industrial chain: for enterprise managers, we should combine their own industrial chain links. Choose the strategic decision suitable for their own development; The government should support the sports clothing industry, promote the development of the sports clothing industry in various stages, and lay the foundation for the upgrading of the sports clothing industry. Investors should not only focus on the profitability of enterprises, but also pay close attention to the growth space of enterprises, in order to bring greater benefits to enterprises. While enriching and perfecting the theory of industrial value chain, it promotes the development and expansion of sports clothing industry.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F275;F426.86

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