安联消防有限公司的发展战略研究

发布时间：2018-01-20 11:54

本文关键词： 消防发展战略 SWOT分析　出处：《海南大学》2014年硕士论文　论文类型：学位论文

【摘要】：改革开放以来,伴随着国民经济的快速发展,国力的增强,人民生活水平的提高,全社会对火灾事故的防范、应急救援的要求逐步增强。在我国,公安消防部队是火灾处置、事故应急救援的突击队和主力军,而处在大工业时期的中国也是各类安全事故易发、频发。在此背景下,公安消防部队需要进一步加强自身建设,努力成为装备精良的事故应急救援大军,这样才能在维护人民群众生命财产安全中大显身手,同时还为我国社会经济的发展保驾护航。在政府财政收入逐年高速增长的前提下,公安消防部队装备产业呈现出前所未有的发展势头。深圳市安联消防技术有限公司作为消防救援、安全监督、环保、现场应急等领域的综合设备制造商和方案提供商,既面临发展的大好机遇,同时在激烈的市场竞争中又面临着巨大的压力和挑战。本文在对安联消防的内外环境详尽分析的基础上,结合公司特征,针对现阶段我国消防装备行业的特点,提出安联消防公司的总体发展战略。同时运用现代战略管理理论对安联消防公司进行了战略分析,运用SWOT分析、大战略矩阵等工具进行比较细致详尽的分析,制订战略举措,最终提出了产品开发战略、市场开发战略和集中多元化战略等三种战略。引导公司合理配置现有资源,完善管理制度,以市场为导向调整公司的组织架构,培育并发展支持公司战略的组织文化,进而提升公司核心竞争力,扩大企业在行业内的竞争优势,确保公司中长期战略目标的实现,确保公司得到长期、健康、可持续的发展。
[Abstract]:Since the reform and opening up, with the rapid development of the national economy, the enhancement of national strength, the improvement of people's living standards, the whole society of fire prevention, emergency rescue requirements are gradually strengthened. The public security fire fighting force is the main force of fire disposal and emergency rescue, and China, which is in the period of big industry, is prone to all kinds of safety accidents. In this context. The public security fire forces need to further strengthen their own construction and strive to become well-equipped emergency rescue troops in order to maintain the safety of the lives and property of the people. At the same time, it also guarantees the development of our country's social economy. Under the premise that the government's financial revenue increases rapidly year by year, the equipment industry of public security fire fighting troops presents an unprecedented development momentum. Shenzhen Anlian Fire Technology Co., Ltd. as a fire rescue, safety supervision, environmental protection, on-site emergency response and other areas of comprehensive equipment manufacturers and program providers, both facing a good opportunity for development. At the same time, in the fierce market competition, but also facing tremendous pressure and challenges. On the basis of detailed analysis of the internal and external environment of Allianz fire protection, combined with the characteristics of the company, this paper aims at the characteristics of fire fighting equipment industry in China at the present stage. Put forward the overall development strategy of Allianz fire protection company. At the same time, use modern strategic management theory to analyze the strategy of Allianz fire control company, and use SWOT analysis. Large strategic matrix and other tools to carry out a more detailed and detailed analysis, formulate strategic measures, and finally put forward a product development strategy. Three strategies, market development strategy and centralized diversification strategy, guide the company to allocate the existing resources reasonably, perfect the management system, and adjust the organizational structure of the company with market orientation. Cultivate and develop the organizational culture to support the company strategy, and then enhance the core competitiveness of the company, expand the competitive advantage of the enterprise in the industry, ensure the realization of the company's medium- and long-term strategic objectives, and ensure that the company gets long-term and healthy. Sustainable development
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6;F272

【相似文献】