基于六要素模型的民爆企业商业模式重构

发布时间：2018-01-25 05:31

本文关键词： 商业模式重构六要素模型利益相关者民爆企业资源整合　出处：《重庆交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：商业模式创新的研究是商业模式研究领域的一个热点问题,从国内外众多学者的文献中可以看出,在商业模式创新的理论体系、创新过程以及创新评价的研究上已经有众多成果,但在商业模式构成要素上仍未形成定论。文章以魏-朱六要素模型(以下称“W-Z模型”)为基础,针对特定民爆企业开发、重构其商业模式,验证并拓展W-Z模型的适用性,同时为民爆企业发展确定富有竞争力的战略定位与价值延伸,对商业模式新理论体系进行评估、变通和发展。文章分别计算了民爆行业生产总值与GDP、矿业增加值之间的弹性系数分析其依存关系;同时利用回归分析拟合采矿业固定资产投资与工业炸药产量的相关性,结合相关政策和关联性数据的运算分析民爆行业未来发展趋势。然后应用W-Z模型梳理了民爆行业现有企业类型的商业模式,并以“联合定价模型”从理论上解释了生产企业与流通企业相互寻求合作的现象;同时通过对民爆行业中5家上市公司进行灰色关联度分析,对比了现有商业模式下代表性民爆企业的竞争力情况。最后基于W-Z模型理论体系对目标企业商业模式进行分析重构;同时通过关键成功因素法结合专家打分和层次分析法对28个关键成功因素进行赋权筛选。通过上述研究分析,得出以下主要结论:1.民爆行业生产总值与GDP、矿业增加值之间存在较强的依存关系,且与GDP的依存关系强于与矿业增加值的依存关系。采矿业固定资产投资与工业炸药产量具有较强的相关性,且初步计算出2015年民爆行业工业炸药总产量约为527万吨。民爆行业未来主流发展趋势是通过兼并重组以及推进爆破服务一体化提升产业集中度。2.W-Z模型在实际应用中更适用于梳理商业模式,通过六个要素的角度能够全面的分析企业的商业模式,而在商业模式创新重构中,W-Z模型的六个要素显现出了顺序性和重要程度的差异。结合目标企业创新实际情况在W-Z模型基础上重新排列六要素演变出新的六要素模型。3.基于W-Z模型针对目标企业重构出以资源整合的方式为客户提供整体解决方案的新商业模式,并梳理设计出详细的业务系统图,从28个关键资源能力中梳理出市场开发、许可产能、安全控制等9个新商业模式关键资源能力,重构出目标企业的新商业模式主体框架。
[Abstract]:The research of business model innovation is a hot issue in the field of business model research. It can be seen from the literature of many scholars at home and abroad that the theoretical system of business model innovation. There have been many achievements in the research of innovation process and innovation evaluation, but the final conclusion has not been reached on the elements of business model. This article is based on the Wei-Zhu six element model (hereinafter called "W-Z model"). Aiming at the development of specific civil explosive enterprise, reconstructing its business model, validating and expanding the applicability of W-Z model, and determining the competitive strategic orientation and value extension for the development of civil explosive enterprise at the same time. This paper evaluates, adapts and develops the new theory system of business model. The paper calculates the dependence of elasticity coefficient among GDP, GDPand added value of mining industry respectively. At the same time, regression analysis was used to fit the correlation between fixed assets investment and industrial explosive output in mining industry. Combined with relevant policies and relevant data analysis of the future development trend of the civil explosion industry. Then the W-Z model is used to sort out the existing business model of the civil explosion industry. The joint pricing model is used to explain the phenomenon of cooperation between production enterprises and circulation enterprises. At the same time, through the analysis of grey correlation degree of 5 listed companies in the civil explosion industry. Finally, based on the W-Z model theory system, the paper analyzes and reconstructs the business model of the target enterprise. At the same time, through the key success factors method combined with expert scoring and analytic hierarchy process to select 28 key success factors. The main conclusions are as follows: 1. There is a strong dependence relationship between the GDP, GDPand the added value of mining industry. And the dependence with GDP is stronger than that with the added value of mining industry. The fixed assets investment of mining industry has strong correlation with the output of industrial explosive. In 2015, the total output of industrial explosive in civil explosive industry is about 5.27 million tons. The main trend of future development of civil explosive industry is to promote industrial concentration by means of merger and reorganization and promoting the integration of blasting services. W-Z model is more suitable for combing business model in practical application. Through the perspective of six elements can be comprehensive analysis of the business model of enterprises, and in the business model innovation reconstruction. The six elements of W-Z model show the difference of order and importance. According to the actual situation of target enterprise innovation, we rearrange the six elements on the basis of W-Z model to develop a new six-factor model. 3. Based on W. The -Z model reconstructs a new business model that provides a holistic solution to customers in the way of resource integration. And combing out the detailed business system diagram, from 28 key resource capabilities to comb out of the market development, licensing capacity, security control and other 9 new business model key resource capabilities. Reconstructing the main frame of the new business model of the target enterprise.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.7

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