西子奥的斯电梯改造业务发展战略研究

发布时间：2018-01-28 06:48

本文关键词： 综合战略理论电梯改造发展战略　出处：《浙江工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：虽然我国的电梯行业起步较晚,但随着改革开放经济迅猛发展,电梯从无到有,如今已经成为年产值超过900亿元的行业,每年的生产台量、销售利润和利润总额均逐年增长。电梯企业也在这场盛宴中获利颇丰。随着城市化进程的推进,电梯生产销售增速已经从原来的两位数增长下降为个位数,电梯保有量却累积增加。电梯行业将承担起庞大的在用梯的正常、安全运行的重任。电梯的寿命是有限的,只有通过细致的维护保养,适时的改造更新才能维持和延长电梯的使用寿命。电梯企业将面临着从新梯为主的生产制造型企业向为以维保、改造为主的服务型企业转型。在竞争激烈的电梯行业,在企业转型升级的时候,挑战和机遇并存,本文提出研究课题,有助于西子奥斯电梯做公司出适宜的战略规划。电梯行业中的服务性工作包括电梯的维护保养,改造更新等。服务业务对技术要求含高同时利润也高的一块业务就是改造更新。电梯改造业务的水平将是一个电梯企业在行业所处地位的重要体现。因此电梯公司增加和加强改造业务的发展是电梯企业发展趋势。本文根据西子奥斯电梯改造业务的发展特点和趋势进行了发展战略研究。文章首先分析了电梯改造业务在电梯行业最新形势,简要概述了有关企业发展战略研究的重要理论和观点。然后对电梯改造业务的优势劣势以及核心竞争产品的分析。最后,从西子奥的斯电梯公司的愿景与改造业务的发展关系和运用综合战略理论制定发展策略与评价三方面阐述了综合战略在实际工作中的应用,这不仅支持西子奥的斯电梯改造业务制定发展战略而且能给其他电梯公司制定发展计划提供借鉴和参考。
[Abstract]:Although China's elevator industry started late, but with the rapid development of reform and opening up economy, elevator has become an industry with annual output value of more than 90 billion yuan each year. Sales profits and total profits are increasing year by year. Elevator enterprises have also made a lot of profits in this feast. With the progress of urbanization, elevator production and sales growth has fallen from the original double-digit growth to the single digits. The elevator industry will take on the responsibility of normal and safe operation of the huge elevator. The life of the elevator is limited, only through careful maintenance. In order to maintain and extend the service life of elevators, elevator enterprises will be faced with the need to change from manufacturing enterprises with new ladders to maintenance-oriented enterprises. Transformation of service-oriented enterprises. In the highly competitive elevator industry, in the enterprise transformation and upgrading, challenges and opportunities coexist, this paper puts forward the research topic. It will help the company to make the appropriate strategic plan. The service work in the elevator industry includes the maintenance and repair of elevators. A piece of business with high technical requirement and high profit in service business is transformation and renewal. The level of elevator renovation business will be an important embodiment of the position of an elevator enterprise in the industry. It is the development trend of elevator enterprise to increase and strengthen the business of transformation. This paper studies the development strategy according to the development characteristics and trend of Xiziaos elevator transformation business. Firstly, the article analyzes the development strategy of elevator transformation business in electric power. The latest situation in the ladder industry. This paper briefly summarizes the important theories and viewpoints of the enterprise development strategy research, and then analyzes the advantages and disadvantages of the elevator transformation business and the core competitive products. Finally. This paper expounds the application of comprehensive strategy in practical work from three aspects: the relationship between the vision of Xizi Otis Elevator Company and the development of revamping business and the application of comprehensive strategy theory to the formulation and evaluation of development strategy. This not only supports the West Otis elevator transformation business to formulate development strategy, but also can provide reference and reference for other elevator companies to formulate development plans.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.4

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