基于博弈视角的进口汽车在中国市场的销售价格研究

发布时间：2018-02-02 21:24

本文关键词： 博弈论市场监管进口汽车销售渠道价格分析　出处：《安徽农业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着改革开放后经济的迅速发展,人们生活水平的提高,汽车开始进入人民群众的生活,并且已经成为人们生活中不可或缺的一部分。其中很大一部分的人选择的是购买进口汽车作为自己的代步工具。但目前中国市场上的进口汽车在国内外的价格却是相差巨大,同样的一款车型,在国外的价格很低,出口到中国以后价格增长两三倍,有的甚至更高,这种市场的怪异现象,越来越引起消费者的不满。对于产生这种现象的原因众说纷纭,有的认为是汽车生产厂商的垄断行为造成的,有的认为是国家过度税收和监管造成的,也有的说是汽车4S专卖店的高额利润造成的,.更有的说是消费者哄抬造成的,目前学术界对此还未有一个统一的认识和结论。博弈论作为社会经济生活中重要的一门学科,在研究这些社会现象中发挥了重要的作用。本文在结合前人研究的基础上,利用博弈论的知识,进行深入的探讨,通过引入博弈论中的经典模型,分析进口汽车厂商与其竞争对手、国家监管部门与汽车厂商、进口汽车4S专卖店与总经销商、消费者与4S专卖店、消费者与消费者之间策略选择,针对所有能够对进口汽车销售价格产生影响的因素进行逐一探讨分析,最后根据博弈结论,总结了各类对进口汽车销售价格产生影响的因素,提出了一些结论和建议：国家监管部门应该对汽车厂商的垄断行为进行严格监管,严格杜绝垄断行为给市场带来的负面影响；应该与时俱进,改革旧的税收制度,建立完善的符合现在具体情况的税收制度；引导消费者理性消费,不要盲目攀比；同时建议国家加大对国产汽车的支持力度,开发高端汽车。本文从进口汽车的生产阶段、定价阶段、销售阶段进行研究,利用博弈论的方法,得出了合理的建议,对了解进口汽车在中国市场的销售价格有一定的积极意义。
[Abstract]:With the rapid development of economy and the improvement of people's living standard after the reform and opening up, the automobile began to enter the people's life. And has become an indispensable part of people's lives. A large proportion of them choose to buy imported cars as their own means of movement. But at present, the price of imported cars in the Chinese market is at home and abroad. There's a big difference. The same model, in the foreign price is very low, export to China after the price of two or three times, some even higher, this market strange phenomenon. More and more consumers are dissatisfied. There are different opinions about the causes of this phenomenon, some think it is the monopoly behavior of automobile manufacturers, others think it is caused by excessive taxation and regulation of the state. Some say it is the high profit of the car 4S specialty store, some say it is caused by the high profits of the car 4S exclusive store. Some say it is caused by the consumers' driving up. At present, there is not a unified understanding and conclusion in academic circles. Game theory is an important subject in social and economic life. In the study of these social phenomena played an important role. This paper combined with previous studies, using the knowledge of game theory, in-depth discussion, through the introduction of the classic model of game theory. Analysis of imported automobile manufacturers and their competitors, national regulatory authorities and auto manufacturers, imported cars 4S stores and general dealers, consumers and 4S stores, consumers and consumers between the choice of strategy. According to all the factors that can affect the selling price of imported automobile, the paper analyzes the factors that affect the selling price of imported automobile one by one. Finally, according to the conclusion of the game, it summarizes the factors that affect the selling price of imported automobile. Some conclusions and suggestions are put forward: the state supervision department should strictly supervise the monopoly behavior of automobile manufacturers and strictly prevent the negative influence of monopoly behavior on the market; We should keep pace with the times, reform the old tax system, and establish a perfect tax system in accordance with the current specific situation; Guide consumer rational consumption, not blind comparison; At the same time, it is suggested that the state should increase its support for domestic vehicles and develop high-end vehicles. This paper studies the production stage, pricing stage and sales stage of imported vehicles and makes use of the method of game theory. The reasonable suggestions are helpful to understand the selling price of imported cars in China.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F752.61;F224.32

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