TS公司客户需求驱动的产品开发流程创新探索

发布时间：2018-02-16 22:06

本文关键词： 产品开发客户需求产品开发流程　出处：《复旦大学》2014年硕士论文　论文类型：学位论文

【摘要】：本论文研究的主要目的是针对TS公司的核心业务研发流程进行流程诊断和优化设计,设计以客户为中心的创新研发流程,及其配套机制措施。为产品创新研发驱动型企业提供参考。首先通过分析TS公司现有产品开发现状,发现开发流程中的管理问题,找到造成TS公司产品开发失败率高的根本原因是：外部需求不清,内部需求不畅。随后给出解决开发问题的对策是：设计以客户需求驱动产品开发全过程的产品开发新流程。通过对新流程的各个阶段和实施重点进行分析,归纳出外部客户和内部客户的产品需求维度,结合企业的产品战略确定了各个需求维度的优先级,并介绍了内外部客户需求信息的获得渠道。为了匹配新流程,对需求管理和组织架构进行了创新和改进。最后,提出了评测指标,并初步对论文所做的创新进行了评测分析。本论文以TS公司相关产品开发流程为研究对象,探讨了客户需求驱动的产品开发流程对企业产品开发模式升级的可行性和重要性。本论文对产品创新研发驱动型公司具有如下三点意义：一是客户需求驱动的产品开发流程创新研究对企业产品开发过程具有重要的指导意义；二是研究成果的应用可以有效地加强企业产品开发过程中对客户需求的掌握和跟踪；三是提高了企业实现客户需求的可操作性。
[Abstract]:The main purpose of this paper is to diagnose and optimize the process of the core business R & D process of TS Company, and to design the innovative R & D process centered on customers. To provide reference for product innovation R & D driven enterprises. Firstly, by analyzing the current product development situation of TS Company, we find out the management problems in the development process. Find the root cause of TS's high failure rate in product development: unclear external demand, The solution to the development problem is to design a new product development process which is driven by customer demand. Through the analysis of each stage and implementation focus of the new process, The product demand dimension of external customer and internal customer is summarized, and the priority of each requirement dimension is determined according to the product strategy of the enterprise, and the channel of obtaining the information of internal and external customer demand is introduced. In order to match the new process, The requirement management and organization structure are innovated and improved. Finally, the evaluation index is put forward, and the innovation of the paper is preliminarily evaluated and analyzed. In this paper, the related product development process of TS Company is taken as the research object. This paper discusses the feasibility and importance of customer demand-driven product development process to the upgrading of enterprise product development model. This paper has the following three meanings for product innovation R & D driven company: first, customer demand driven production. The research of product development process innovation has important guiding significance for enterprise product development process. Second, the application of research results can effectively enhance the grasp and tracking of customer demand in the process of enterprise product development, and improve the maneuverability of enterprise to realize customer demand.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.63;F273

【相似文献】