DFJY珠宝企业战略研究

发布时间：2018-02-19 23:15

本文关键词： 发展战略战略目标 DFJY公司战略设计　出处：《昆明理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着世界经济的快速发展,珠宝企业获得了蓬勃的生机,企业的发展势头良好。然而随着国外珠宝企业不断涌入中国,珠宝行业的竞争日益激烈,加之珠宝产品的需求不稳定,珠宝企业的发展前景让人担忧。在“十二五”规划中,国家对珠宝企业的发展提出了更高的要求,要求企业重组,优化产业结构,提升技术水平。在当前发展形势下,珠宝企业进行发展战略规划势在必行,不仅能提升企业核心竞争力,更能促进企业发展战略的实现,促进珠宝企业与行业的持续发展。本文主要对DFJY公司目前现状、存在的问题进行分析,指出DFJY公司在发展中存在的诸多问题。因为这些问题,严重影响集团的战略的实施,影响集团的持续发展。进一步从DFJY公司的当前现状与发展战略两方面对集团的发展战略进行设计,最后提出发展战略的具体实施策略,从技术改造、人力资源管理、财务管理、信息网络建设、合资合作与产、供、销一体化管理等方面,为集团发展战略提供保障,以增强发展战略实施的执行力,保障DFJY公司沿着既定的企业发展战略持续、健康的发展,从而实现世界珠宝强企的发展目标。通过对DFJY公司发展战略进行研究,为其他珠宝企业发展战略的设计提供依据,是具有现实意义的研究课题。
[Abstract]:With the rapid development of the world economy, jewelry enterprises have gained vigorous vitality, and their development momentum is good. However, with the continuous influx of foreign jewelry enterprises into China, the competition in the jewelry industry is becoming increasingly fierce, and the demand for jewelry products is not stable. The development prospect of jewelry enterprises is worrying. In the 12th Five-Year Plan, the state has put forward higher requirements for the development of jewelry enterprises, which requires the reorganization of enterprises, the optimization of industrial structure and the upgrading of technical level. Under the current development situation, it is imperative for jewelry enterprises to carry out development strategic planning, which can not only enhance the core competitiveness of enterprises, but also promote the realization of enterprise development strategies, and promote the sustained development of jewelry enterprises and industries. This paper mainly analyzes the current situation and existing problems of DFJY Company, and points out many problems existing in the development of DFJY Company, because these problems seriously affect the implementation of the Group's strategy. Further design the group's development strategy from the current situation and development strategy of DFJY Company, finally put forward the specific implementation strategy of the development strategy, from the technical transformation, human resources management, financial management, Information network construction, joint venture cooperation and production, supply and marketing integrated management, etc., to provide support for the group's development strategy, in order to enhance the implementation of the development strategy, to ensure the sustained and healthy development of DFJY company along the established enterprise development strategy, Through the research on the development strategy of DFJY company, it is a research topic with practical significance to provide the basis for the design of other jewelry enterprises' development strategy.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.8;F272

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