视频监控行业研究报告

发布时间：2018-02-20 20:55

本文关键词： 视频监控行业市场需求海康威视　出处：《西南财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：我国安防行业诞生于20世纪80年代,近年来随着国家和社会对安全形势的关注,安防行业得到了快速的发展。视频监控属于安防行业的一个子行业,也是本文主要论述的对象。本文第一部分主要通过介绍视频监控行业的涵义、产业链以及视频监控行业的发展阶段,让我们从整体上对视频监控行业有一个全面的认识,了解什么是视频监控行业,产业链的上中下游有些什么,视频监控系统由哪些部分组成,以及它的过去、现在和未来的发展趋势。强大的需求是视频监控行业发展的主要驱动因素,因此本文在第二部分重点分析了视频监控行业的市场需求情况。经济活动的安全性、人们收入差距扩大和社会治安问题是视频监控行业需求旺盛的主要驱动因素。本行业的需求方主要分为三大类,第一类政府需求,如“平安城市”建设、公安监所管理等,这些公共安全建设是拉动行业发展的首要因素。第二类各行业需求,如金融、交通运输、教育、房地产等行业。第三类商用、民用需求,如各种中小商铺、超市、娱乐场所、家庭等,这类市场才刚刚打开,未来将会有巨大的发展空间。了解了市场需求之后,本文第三部分介绍了视频监控产品的市场份额和相关产品的产量及产值情况,至此我们对市场供给情况也有了大概的了解。通过对需求和供给的综合分析,得出了视频监控产品供不应求的结论,未来视频监控行业的发展空间还很大。本文第四部分通过对国际、国内市场竞争格局的分析,可以清楚的知道各个企业的市场份额和区域分布情况,得出了视频监控行业企业数量多、集中度低、市场竞争激烈的结论,但龙头厂商如海康威视和大华股份仍具有极大的竞争力和市场发展空间。最后,第五部分简单介绍了两家以视频监控业务为主的上市公司,它们的基本情况,竞争优势和财务结构。本文的特点在行业研究的过程中,本文从安防大行业逐步切入到视频监控细分领域中,从行业需求到供给分析,并过渡到公司层面,形成了独特的研究思路。本文所采用的数据真实可靠,资料可信度高。通过对视频监控行业的深刻分析,可以了解行业的成长轨迹,对投资具有极大的指导作用。
[Abstract]:The security industry of our country was born in 1980s. In recent years, with the attention of the country and society to the security situation, the security industry has been developing rapidly. Video surveillance belongs to a sub-industry of the security industry. The first part of this paper mainly introduces the meaning of video surveillance industry, industry chain and the development stage of video surveillance industry, so that we have a comprehensive understanding of the video surveillance industry as a whole. Understand what the video surveillance industry is, what is in the upper and lower reaches of the industry chain, what is the composition of the video surveillance system, and its past, present and future trends. Strong demand is the main driving factor of the development of video surveillance industry, so the second part of this paper focuses on the analysis of the market demand of the video surveillance industry, the security of economic activities, People's income gap and social security are the main driving factors of the strong demand of the video surveillance industry. The demand side of the industry is divided into three categories: the first kind of government needs, such as the construction of "peaceful city", the management of public security prisons, etc. These public safety developments are the primary factors driving the development of the industry. The second category of industry needs, such as finance, transportation, education, real estate, and other industries. The third category of commercial and civilian needs, such as various small and medium-sized shops, supermarkets, entertainment places, Family and so on, this kind of market just just opened, will have the huge development space in the future. After understanding the market demand, the third part of this paper introduces the market share of video surveillance products and the output and output value of related products. At this point, we also have a general understanding of the market supply situation. Through the comprehensive analysis of demand and supply, we have come to the conclusion that the demand for video surveillance products exceeds supply. The future development of video surveillance industry is still very big. Through the analysis of the competition pattern of international and domestic markets in the 4th part of this paper, we can clearly know the market share and regional distribution of each enterprise. It is concluded that the number of enterprises in the video surveillance industry is large, the concentration is low, and the market competition is fierce. However, leading manufacturers such as Haekangwei and Dahua still have great competitiveness and market development space. Finally, Part 5th briefly introduces two listed companies mainly in video surveillance business, their basic situation, competitive advantage and financial structure. The characteristics of this paper. In the process of industry research, this paper gradually cuts into the video surveillance subdivision from the security industry, from the industry demand to supply analysis, and to the corporate level. The data used in this paper is true and reliable, the data credibility is high. Through the deep analysis of the video surveillance industry, we can understand the growth track of the industry and have a great guiding role for investment.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6

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