消费者对食品企业社会责任的认知及影响因素研究

发布时间：2018-02-24 04:05

本文关键词： 消费者食品企业企业社会责任认知水平影响因素　出处：《南京农业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着企业社会责任问题日益成为全球范围内关注的焦点,强化消费者对企业社会责任认知、促进企业积极履行社会责任义务成为经济高速发展时代的题中之义。研究消费者对企业社会责任的认知对企业树立良好的社会形象,促进企业知名度的提高有积极的作用。因此站在消费者视角研究消费者对企业社会责任的认知及影响其的因素,有助于企业制定相关战略,推动企业社会责任的开展,不仅可以敦促企业不断提高商品和服务质量进而维护消费者权益,同时也对企业经营管理的内容和方向提供新的思路。本文通过梳理国内外关于消费者对企业社会责任认知、食品安全问题认知的相关文献,了解消费者对企业社会责任认知的形成与发展,对影响消费者认知因素的相关文献进行总结归纳并探讨消费者对企业社会责任认知的影响因素。以利益相关者理论、社会层次理论以及契约理论为基础,明确企业社会责任管理的对象及相关责任,并结合我国食品行业企业的特点和现状,对食品企业社会责任内容的具体层次进行剖析。消费者因人口统计特征差异而具有不同的企业社会责任认知水平,而市场环境特征作为重要的消费者行为学概念,将在很大程度上解释近年来企业食品安全责任愈发受到消费者重视的现象,因此,本文选取民间组织发育、政府监管行为和社会法制环境作为市场环境因素引入模型。本文进一步对目前我国消费者关于食品企业社会责任认知进行调查分析。了解消费者对食品企业社会责任相关标准及概念表述的认识状况；消费者对食品企业社会责任各项具体内容重要性的认知；消费者对食品行业企业履行(不履行)社会责任的动因的认知,并对调查结果进行描述性统计分析。不同性别、不同婚姻状况及不同职业的消费者对食品企业社会责任的认知水平不同；消费者最为关注食品企业的食品安全和质量合格,更为重视与自身利益息息相关的社会责任行为；消费者认为食品企业履行社会责任最主要的动因是获得更多的经济利益,而某些食品企业社会责任意识缺失的主要原因则是政府监督引导力的不足。其次,对消费者食品企业社会责任认知的影响因素进行研究,以584名消费者为调查样本,通过多元线性回归分析,证实了消费者的家庭状况、收入状况、受教育程度等个人统计特征因素和民间组织发育、政府监管行为、社会法制环境等市场环境特征因素显著地影响了消费者对食品企业社会责任的认知水平。同时,市场环境特征对消费者企业社会责任认知水平也具有正向影响,地方政府应加大食品企业社会责任的规范化建设,帮助中小食品企业认识到社会责任在现阶段消费者选择中的重要性。
[Abstract]:With the problem of corporate social responsibility (CSR) becoming the focus of global attention, consumers should strengthen their understanding of CSR. Promoting enterprises to fulfill their social responsibility obligations has become a key issue in the era of rapid economic development. The study of consumers' cognition of corporate social responsibility sets up a good social image for enterprises. Therefore, from the perspective of consumers, the study of consumers' cognition of corporate social responsibility and the factors affecting it will help enterprises to formulate relevant strategies and promote the development of corporate social responsibility. Not only can we urge enterprises to improve the quality of goods and services and then safeguard the rights and interests of consumers, but also provide a new way of thinking about the content and direction of business management. Related literature on food safety issues, understanding the formation and development of consumers' perception of corporate social responsibility, Based on stakeholder theory, social hierarchy theory and contract theory, this paper summarizes and summarizes the related documents that affect consumer's cognition of corporate social responsibility, and discusses the influencing factors of consumer's cognition of corporate social responsibility, which is based on stakeholder theory, social hierarchy theory and contract theory. Make clear the object of corporate social responsibility management and related responsibilities, and combine the characteristics and current situation of Chinese food industry enterprises, This paper analyzes the specific levels of food corporate social responsibility. Consumers have different levels of corporate social responsibility cognition due to demographic differences, and market environmental characteristics are important concepts of consumer behavior. It will explain to a large extent the phenomenon that enterprise food safety responsibility has been paid more and more attention by consumers in recent years. Government supervision behavior and social legal environment are introduced as market environmental factors. This paper makes a further investigation and analysis of consumers' understanding of food corporate social responsibility in China. (B) the understanding of the relevant standards and conceptual expressions of responsibility; Consumers' cognition of the importance of the specific content of food corporate social responsibility, the consumers' understanding of the motivation of the enterprises in the food industry to fulfill (not fulfill) their social responsibility, and the descriptive statistical analysis of the survey results. Different marital status and different occupation consumers have different cognition level of food enterprise social responsibility, consumers pay most attention to food safety and quality of food enterprises, pay more attention to social responsibility behavior which is closely related to their own interests. Consumers believe that the main reason for food enterprises to fulfill their social responsibility is to obtain more economic benefits, while the main reason for the lack of awareness of social responsibility of some food enterprises is the lack of government supervision and guidance. Secondly, This paper studies the influencing factors of consumer food corporate social responsibility cognition, taking 584 consumers as the survey sample, through multivariate linear regression analysis, confirms the consumer's family status, income status. The factors such as education level, private organization development, government supervision, social legal environment and so on have a significant impact on consumers' understanding of the social responsibility of food enterprises. The characteristics of market environment also have a positive influence on the level of social responsibility of consumers. The local government should strengthen the standardization of social responsibility of food enterprises. To help small and medium food companies realize the importance of social responsibility in consumer choice at this stage.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F426.82

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