PT公司LED驱动IC项目商业计划书

发布时间：2018-02-26 13:25

本文关键词： 半导体 LED照明驱动项目商业计划书电源管理IC　出处：《华南理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：LED作为绿色环保清洁的光源近些年得到公众的广泛认可，如在手持数码类产品的LED背光、在家用手电筒、矿灯便携类的照明、在建筑、装饰、标识牌类的照明；在汽车类的各类灯照明、以及家庭照明都呈现出海量应用的增长。充分验证说明LED的寿命长、节能、使用简单方便、应用成本低等优越性。LED照明的迅速发展促成相关LED驱动IC的市场需求的蓬勃发展，催化出LED驱动IC产业市场需求容量的急剧扩张。PT公司隶属于CR集团全资子公司，是国内最早涉及电源管理设计研发、生产制造的半导体企业之一，公司在10年的发展中，虽然产品在数码、消费类电子的应用市场中具有一定知名度，资源上拥有完善的产业链资源，但在发展规模上PT公司未能实现5年战略规划有效落地。因此，投入发展LED驱动IC项目，引领公司进入新一轮高速发展，力争成为该行业的领军企业，是PT公司的发展战略选择。 PT公司基于过去10年的发展状况，与5年战略规划的差距的比对，从市场需求理论出发，于2013年9月开始正式立项。运用SWOT分析工具，分析PT公司对LED驱动IC项目的可行性研究，从而挖掘出该项目的商业潜力和投资价值，供公司董事会、管理决策层对项目投资立项参考。本商业计划书的核心在于通过对PT公司的LED驱动IC项目进行立项策划和可行性进行论证分析，依据LED驱动IC行业的市场现状进行项目评估分析，，在市场的竞争状况分析则依靠波特五力模型和SWOT分析工具来完成，依据项目面临的外部机会和威胁以及内部的优劣势，综合相关的分析比对，确认项目运作的可行性，从而给出项目运作的组织结构，并以此制定相关的运营管理和销售策略，并阐述该项目运行所需规避的组织管理能力方面的劣势及相关风险的规避。项目计划书测算了该项几项重要的经济指标，进行了初步财务报表编制，经分析报表数据发现，因公司非初创型公司，属盈利增长性公司，所以在项目可以在2014年开始盈利，预计按现有的贴现率6%来估算，该项目可以在当年实现约2641万港币净现值，产生约16%的收益率，预计需要4.02年完成动态项目的资本回收。因此，该项目从财务数据估算来看，该项目的盈利能力有限，项目所面对的市场风险和管理风险为主要关注对象。结合PT公司的5年战略规划需求，该项目是值得需要立项运作[1]。
[Abstract]:LED as a green and clean light source has been widely recognized by the public in recent years, such as holding digital products in the LED backlight, in the home flashlight, mine lamp portable lighting, in the building, decoration, signage lighting; All kinds of lamp lighting, as well as household lighting, have shown a huge increase in applications in the automotive category. Full verification shows that LED has long life, energy saving, simple and convenient use. The rapid development of LED lighting promotes the vigorous development of the market demand of LED driven IC, which catalyzes the rapid expansion of the market demand capacity of LED driven IC industry. PT Company belongs to the wholly owned subsidiary of CR Group. Is one of the earliest semiconductor enterprises involved in the design, development, production and manufacture of power supply management. The company has been developing in the past 10 years, although its products have a certain popularity in the application market of digital and consumer electronics. The resources have perfect industry chain resources, but PT Company has not realized the effective landing of five years strategic plan in the development scale. Therefore, put into the development of LED drive IC project, lead the company to enter a new round of high speed development. Strive to become the industry leader, is PT company's development strategy choice. PT Company based on the development of the past 10 years, compared with the gap between the 5-year strategic planning, based on the theory of market demand, in September 2013, began to formally establish the project. Using SWOT analysis tools, This paper analyzes the feasibility study of LED driven IC project in PT Company, so as to excavate the commercial potential and investment value of this project for the reference of the board of directors and management decision makers. The core of this business plan lies in the project planning and feasibility analysis of PT company's LED driven IC project, and the project evaluation and analysis according to the market situation of LED driving IC industry. On the other hand, the analysis of competitive situation in the market depends on Porter's five Force Model and SWOT analysis tools. According to the external opportunities and threats faced by the project as well as the internal advantages and disadvantages, the feasibility of the project operation is confirmed by synthesizing the relevant analysis and comparison. Then the organization structure of the project operation is given, and the related operation management and sales strategy are worked out, and the weakness of the organization management ability and the aversion of the related risks are expounded. The project plan measured these important economic indicators and prepared preliminary financial statements. After analyzing the data of the financial statements, it was found that because the company is not a start-up company, it is a profitable growth company, so the project can start to make profits in 2014. Based on the current discount rate of 6%, the project is expected to achieve a net present value of about HK $26.41 million in the current year, generating a yield of about 16%, which is expected to require 4.02 to complete the capital recovery of the dynamic project. Therefore, the project is estimated from the financial data. The profitability of the project is limited and the market risk and management risk facing the project are the main objects of concern.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.6

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