航天环境工程有限公司发展战略研究

发布时间：2018-03-02 10:40

本文关键词： 环保企业模型发展战略管理　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着国企改革的逐步深化,航天环境工程有限公司正从一个具有研究院背景相对封闭保守且具有研究性质的科研单位,向激烈的市场竞争中挺近,面对快速扩大的企业规模和残酷的市场竞争以及良好的行业发展前景,如何适应环保产业跨越式的发展要求,需要公司加快和完善发展战略的研究与实施,公司高层面临和需要克服的问题就是要抓住环保产业近十年难得一遇的发展机遇,利用国家的政策利好和人民群众对环境保护意识的不断提高,结合公司的实际情况,加强公司发展战略的研究,制定出一套与自身实际情况相结合的公司发展战略,对于进一步完善公司的发展战略和提升公司的管理和治理结构,在今后五到十年内,通过战略的有效实施来提升公司各个方面的管理水平,从而促进公司在经营指标、技术结构、工程管理等各个方面又好又快的发展,都具有非常重要的指导意义。本文根据烟气脱硫脱硝行业的相关专业数据以及对电力行业发展前景进行分析,理论联系实际,并运用所学的行业竞争模型以及SWOT分析模型,结合企业战略管理的相关知识,以及目前国内脱硫脱硝的行业变化,分析我公司的发展环境、竞争力等,对我公司的发展战略进行比较系统的分析,并提出公司在国家新的政策环境下的发展战略。本文研究结论认为,在国民经济快速发展的宏观环境下,只要经济快速发展,如不加大环保力度,环境污染就会越来越严重,而且随着人们生活水平的不断提高,人们对环境保护和提升环境质量的愿望和要求会越来越强烈,因此环保市场前景会更加广阔,公司环保技术单一,市场领域单一等已成为制约公司可持续发展的主要因素,因此,航天环境工程有限公司必须以气动脱硫脱硝技术为依托,加快相关烟气治理技术的研发,使公司能够在较短时间内掌握更多新的与国家政策相吻合的环保技术,加快环保技术的多元化发展,努力打造国内一流的环保工程公司。本文最后从公司环保技术规划、公司的管控模式、人力资源管理、企业文化建设,以及资本运作、信息化管理等方面提出了一些建议,将会在环保市场激烈的竞争环境下,对公司的长远发展具有实际的指导意义。
[Abstract]:With the gradual deepening of the reform of state-owned enterprises, Aerospace Environmental Engineering Co., Ltd. is moving from a research institute with a relatively closed and conservative background and a research nature to a very close market competition. In the face of the rapid expansion of enterprise scale, cruel market competition and good industry development prospects, how to adapt to the development requirements of environmental protection industry by leaps and bounds requires the company to speed up and perfect the research and implementation of development strategy. The problems facing and to be overcome by the senior executives of the company are to seize the rare opportunity for the development of the environmental protection industry in the past ten years, to take advantage of the national policies and the continuous improvement of the people's awareness of environmental protection, and to combine with the actual situation of the company. Strengthen the research of the company's development strategy, formulate a set of company development strategy which is combined with its own actual situation. In order to further improve the company's development strategy and enhance the company's management and governance structure, in the next five to ten years, Through the effective implementation of the strategy to improve the management level of all aspects of the company, thereby promoting the company in business indicators, technical structure, engineering management and other aspects of good and rapid development, According to the relevant professional data of flue gas desulphurization and denitrification industry and the development prospect of electric power industry, this paper analyzes the development prospect of power industry, combines theory with practice, and applies the industry competition model and SWOT analysis model. Based on the knowledge of enterprise strategic management and the changes of domestic desulphurization and denitrification industry at present, the development environment and competitiveness of our company are analyzed, and the development strategy of our company is analyzed systematically. And put forward the development strategy of the company under the new national policy environment. This paper concludes that under the macro environment of rapid development of national economy, environmental pollution will become more and more serious as long as the rapid economic development, if not increasing the intensity of environmental protection, And with the continuous improvement of people's living standards, people's desire and demand for environmental protection and environmental quality will become stronger and stronger. Therefore, the market prospects for environmental protection will be wider and the company will have a single environmental protection technology. The single market field has become the main factor restricting the sustainable development of the company. Therefore, the Aerospace Environment Engineering Co., Ltd. must rely on the pneumatic desulfurization and denitrification technology to speed up the research and development of the relevant flue gas treatment technology. To enable the company to master more new environmental protection technologies consistent with national policies in a relatively short period of time, accelerate the diversified development of environmental protection technologies, and strive to build domestic first-class environmental protection engineering companies. The company's management mode, human resources management, corporate culture construction, capital operation, information management, and so on, put forward some suggestions, which will be in the environment of fierce competition in the environmental protection market. For the long-term development of the company has practical significance.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.5;F272

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