GE油气营销渠道管理研究

发布时间：2018-03-04 04:17

本文选题：GE　切入点：渠道管理　出处：《北京化工大学》2014年硕士论文　论文类型：学位论文

【摘要】：GE是世界上最大的多元化服务性公司,在全球100多个国家开展业务,其成立至今已有120多年历史,在中国的业务也已有100多年的历史,其存在及发展的管理理念及实践无疑是相当值得借鉴的。GE油气是GE七大业务部门之一,其核心业务范围是为石油天然气行业提供先进技术的设备和服务。渠道销售在其业务份额中占据主导地位,因此销售渠道的管理在集团管理实践中具有重要的意义。本文通过对GE油气销售渠道管理的研究,在资料分析和市场调研的基础上,运用SWOT法,对GE油气销售渠道管理的优势、劣势、机遇和威胁等进行具体分析,并在此基础上设计GE油气销售渠道管理改进与优化方案,建设和完善销售渠道的扩展、提升、评估、监控等措施,提高GE油气在华销售份额的同时降低渠道销售风险,实现公司业绩健康发展。
[Abstract]:GE is the largest diversified service company in the world, operating in more than 100 countries around the world. It has been established for more than 120 years and has a history of more than 100 years in China. The management concept and practice of its existence and development is undoubtedly one of the seven major business departments of GE. Its core business scope is equipment and services that provide advanced technology for the oil and gas industry. Channel sales dominate its business share. Therefore, the management of sales channel is of great significance in the practice of group management. Based on the research of GE oil and gas sales channel management, based on the analysis of data and market research, this paper applies SWOT method to the advantage of GE oil and gas sales channel management. On the basis of detailed analysis of disadvantages, opportunities and threats, GE oil and gas sales channel management improvement and optimization program, construction and improvement of sales channel expansion, upgrading, evaluation, monitoring and other measures, Increase GE oil and gas sales share in China while reducing channel sales risk to achieve healthy development of company performance.
【学位授予单位】：北京化工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F416.22

【共引文献】