医药代表工作家庭冲突与离职倾向的关系研究

发布时间：2018-03-05 22:21

本文选题：医药代表　切入点：工作家庭冲突　出处：《中国矿业大学》2014年硕士论文　论文类型：学位论文

【摘要】：改革开放30年以来，中国医药企业得到了快速发展，已成为国民经济的重要产业。医药代表是医药企业发展的主力军，但医药代表的离职率较高。医药代表离职率高一直是困扰医药企业发展的难题，本文试图从医药代表工作和家庭角度找到影响离职的因素，进而为降低离职率提供理论上解决问题的方法。作为医药业务的推动者，医药代表肩负公司发展使命的同时，也承担着巨大的压力，时间和精力的有限性导致他们不能更好地平衡工作和家庭。工作和家庭是成年人最重要的两个领域，当他们难以同时满足这两个不同领域的角色时，就会导致工作家庭冲突。工作家庭冲突会影响到个体的情绪，不利于绩效的完成，而承担订单和薪酬压力的医药代表在面临不能完成绩效的情况下，就会对工作产生倦怠心理，长此以往，医药代表承受不住各种压力，会产生离职倾向。在本研究中,我们认为工作家庭冲突是工作倦怠的前因变量,对工作倦怠产生影响。基于此，我们提出了医药代表由于工作家庭冲突,进而产生工作倦怠,从而使医药代表产生离职倾向,对此进行实证研究，以期为医药企业降低医药代表离职倾向提供参考性建议。本研究的目的是丰富工作家庭冲突和工作倦怠理论的研究内容，帮助一线医药代表消除离职倾向，确立职业发展规划，更好地投入工作并实现自我价值，进而帮助医药企业稳定销售队伍。基于此，本研究首先阐述了研究的背景和意义，在对国内外研究学者关于工作家庭冲突和离职倾向综述的基础上，，借鉴前人的研究成果，结合对医药代表进行的实地深度访谈，提出医药代表工作家庭冲突对离职倾向产生影响的作用机制，并构建出概念模型，界定了各变量的测度项目。在实证阶段，通过问卷调研和样本数据收集，研究的样本包括中国境内30多家医药企业中的530名医药代表，运用统计软件SPSS17.0，对假设模型进行验证，并对检验结果进行分析，得出以下结论：医药代表工作家庭冲突对其工作倦怠和离职倾向具有显著的正向影响；工作倦怠的疏离和低职业效能感两个维度在医药代表工作家庭冲突与离职倾向之间起到部分中介作用；医药代表工作家庭冲突对工作倦怠和离职倾向的不同维度产生影响作用的路径是不同的。最后根据理论分析和实证研究结果，提出了针对医药企业的工作家庭冲突的应对策略，对研究的局限性和展望进行了总结。
[Abstract]:After 30 years of reform and opening up, Chinese pharmaceutical enterprises have developed rapidly and become an important industry of the national economy. Pharmaceutical representatives are the main force in the development of pharmaceutical enterprises. However, the high turnover rate of pharmaceutical representatives has always been a difficult problem for the development of pharmaceutical enterprises. This paper tries to find out the factors that affect the turnover from the perspective of the work and family of pharmaceutical representatives. Then it provides a theoretical solution to the problem for reducing the turnover rate. As the promoters of pharmaceutical business, pharmaceutical representatives shoulder the development mission of the company, but also bear tremendous pressure. The limitation of time and energy makes it impossible for them to strike a better balance between work and family. Work and family are the two most important areas for adults, when it is difficult for them to fulfill their roles in both different fields. This will lead to work-family conflict, which will affect the individual's mood and is not conducive to the achievement of performance. However, the medical representative who is under the pressure of order and salary will produce burnout on the job when he is faced with the situation that he cannot complete his performance. In this study, we think that work-family conflict is a pre-dependent variable of job burnout, which has an impact on job burnout. In this paper, we propose that pharmaceutical representatives have job burnout because of the conflict between work and family, and then make medical representatives leave their jobs. The empirical study is carried out in order to provide reference suggestions for pharmaceutical enterprises to reduce the turnover intention of pharmaceutical representatives. The purpose of this study is to enrich the research content of the theory of work-family conflict and job burnout, to help first-line medical representatives to eliminate turnover intention, to establish career development planning, to better engage in work and to realize self-worth. Based on this, this study first expounds the background and significance of the research, on the basis of the summary of domestic and foreign researchers on work-family conflict and turnover intention, draw lessons from previous research results. Combined with in-depth field interviews with pharmaceutical representatives, this paper puts forward the mechanism of the impact of work-family conflict on turnover intention, constructs a conceptual model, and defines the measurement items of each variable. Through questionnaire investigation and sample data collection, the sample includes 530 pharmaceutical representatives from more than 30 pharmaceutical enterprises in China. Using SPSS 17.0, the hypothesis model is verified and the test results are analyzed. The conclusions are as follows: medical representatives' work-family conflict has a significant positive effect on job burnout and turnover intention; The two dimensions of job burnout, alienation and low sense of occupational efficacy, play a part of the intermediary role between medical representatives' work-family conflict and turnover intention; There are different ways for pharmaceutical representatives' work-family conflict to influence the different dimensions of job burnout and turnover intention. Finally, according to the theoretical analysis and empirical research results, the author puts forward the coping strategies for the work-family conflict of pharmaceutical enterprises. The limitations and prospects of the research are summarized.
【学位授予单位】：中国矿业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F426.72

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