基于PLM的海尔家电产品研发管理模式研究

发布时间：2018-03-11 18:47

本文选题：家电产品　切入点：研发管理模式　出处：《中国海洋大学》2014年硕士论文　论文类型：学位论文

【摘要】：目前家电行业已经形成从产品研发设计、实验测试、制造运营到售后等环节组成的较为完善的制造体系。随着互联网思维和平台经济的发展，家电产品已经进入向智能化方向的发展的时代，，用户对产品的要求越来越高，产品功能不再是单一的满足用户的基本需要，而是要满足时代智能化和用户个性化服务的要求。加上国外家电品牌商已经在中国当地化研发和生产，使家电产品的竞争格局更加激烈，产品竞争力逐渐地体现在产品研发的管理模式上，因此对产品研发管理模式的研究有非常重要的意义。本文试图通过海尔家电产品研究管理的流程节点上进行研究，来探讨家电制造业的产品研发模式管理的发展和转变。研究内容主要以产品PLM全生命周期模型为基础，重点对产品企划、研发和产品的模块化等方面进行详细分析。在研发模式和流程方面，阐述研发管理模式由原来节点式研发模式转变为基于PLM的全流程交互式平台研发管理模式，并结合3D打印新技术、大数据、平台经济等互联网思维的应用，进一步说明其研发流程的创新点；在产品的模块化方面，阐述家电产品模块化的发展和应用，实现和完善产品的模块化系列布局、模块化设计、模块化制造及动态持续优化的模块化供应商漏斗机制。最后提出研发管理的后续发展方向。使研发管理模式更加符合企业的实际情况，并支持企业的战略定位。海尔作为世界白色家电行业的领跑者，研发管理模式的优化和创新，体现在企业与用户之间的网络化零距离和的交互创新，使用户被动接受产品到用户主动参入产品全流程的体验，通过对海尔家电研发管理的模式研究，对于制造类企业，在产品研发流程上有非常重要的借鉴和参考意义，能够使研发出来的产品满足用户的需求，实现产品的综合市场竞争力。
[Abstract]:At present, the household appliance industry has formed a relatively perfect manufacturing system from product development and design, experimental testing, manufacturing operation to after-sale. With the development of Internet thinking and platform economy, Household electrical appliances have entered the direction of intelligent development era, the user demand for the product is higher and higher, the product function is no longer a single to meet the basic needs of users, It is to meet the requirements of intelligent and personalized services of the times. Besides, foreign home appliance brands have developed and produced locally in China, which has made the competition for household appliances more intense. Product competitiveness is gradually reflected in the management mode of product research and development, so it is of great significance to study the management mode of product development. This paper attempts to explore the development and transformation of the product development model management in the household appliance manufacturing industry through the research on the process node of Haier household appliances research and management. The research content is mainly based on the full life cycle model of product PLM. Focus on product planning, research and development and product modularization and other aspects of the detailed analysis. This paper expounds the change of R & D management mode from the original node R & D mode to the whole process interactive platform R & D management mode based on PLM, and the application of Internet thinking such as new 3D printing technology, big data, platform economy, etc. To further explain the innovation of its R & D process, to elaborate the development and application of modularization of household appliances, to realize and perfect the modular series layout, and to design modularized products in terms of product modularization. Modular manufacturing and dynamic continuous optimization of modular supplier funnel mechanism. Finally, the development direction of R & D management is put forward, which makes the R & D management model more in line with the actual situation of the enterprise and supports the strategic positioning of the enterprise. Haier is the world leader in white goods industry. The optimization and innovation of R & D management mode is reflected in the interactive innovation of network zero distance sum between enterprises and users. Through the research on the model of Haier household appliance R & D management, it has very important reference and reference significance for manufacturing enterprises in the process of product research and development. Can make the product developed to meet the needs of users, to achieve the comprehensive market competitiveness of products.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2;F426.6

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