浙江服装出口贸易方式升级研究

发布时间：2018-03-13 17:42

本文选题：服装出口　切入点：贸易方式　出处：《浙江理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：我国是世界上最大的服装出口国，但并非出口强国。在产业规模与市场份额高速增长的同时，产品附加值越来越低，国际竞争力呈现下降的态势。这与近几年国内生产成本上升、人民币升值以及周边发展中国家的竞争加剧不无关系；更重要的是，我国服装业在全球价值链中的劣势定位，自有品牌与核心能力的缺乏使得粗放型贸易增长方式的问题日渐突出。在高新技术与传统产业日益融合，服装产业由劳动密集型向创新、创意密集型产业转化的背景下，研究贸易方式升级，，对转变服装出口增长方式有着重要意义。本文以浙江省服装出口贸易为研究对象，在总结国内外学者对贸易方式相关研究的基础上，依据贸易理论、核心能力理论和新增长理论对服装出口贸易方式升级进行探讨。首先对服装出口贸易的特性及核心能力影响贸易方式升级的机理进行分析，继而对浙江服装出口贸易总量和结构进行考察，在此基础上提出研究假设；然后实证分析了不同企业特质及贸易方式下，核心能力与企业绩效的差异性，运用回归分析验证了核心能力、贸易方式升级与企业绩效三者间的关系；进而以万事利集团为典型案例，阐释其通过强化和整合核心能力以推动贸易方式升级的路径。主要得出以下结论：（1）核心能力和绩效在企业特征及贸易方式两方面表现出显著的差异。不同成立年限、职工人数、注册资本和贸易方式的企业在在通路能力、设计能力和品牌能力及财务绩效和市场绩效的差异性较大，在加工能力、制造能力及组织绩效上并无显著差异；（2）核心能力对推动服装出口贸易方式升级作用显著。其中，加工能力、制造能力和通路能力对OEM贸易方式有正向显著影响；制造能力、通路能力和设计能力对ODM贸易方式有正向显著影响；制造能力、通路能力、设计能力和品牌能力对OBM贸易方式有正向显著影响；（3）不同贸易方式对企业绩效有正向的影响关系。其中，OEM贸易方式对财务绩效和组织绩效有正向显著影响，ODM贸易方式对财务绩效、市场绩效和组织绩效有正向显著影响；OBM贸易方式对市场绩效和组织绩效有正向显著影响；（4）强化与整合企业的核心能力可以加速服装出口贸易方式的升级。通过案例分析发现，强化OEM阶段的加工、制造能力以不断提升产品质量，并适时整合并优化企业的通路能力，设计能力及品牌能力，可加速服装出口企业向ODM或OBM升级。
[Abstract]:China is the world's largest clothing exporter, but not an export power.At the same time as the rapid growth of industrial scale and market share, the added value of products is becoming lower and lower. International competitiveness shows a declining trend. This is related to the rising domestic production costs, the appreciation of the RMB and the intensification of competition in neighboring developing countries. More importantly, China's clothing industry has a weak position in the global value chain. The lack of private brand and core competence makes the problem of extensive trade growth mode become more and more prominent. Under the background of the combination of high and new technology and traditional industry, the garment industry is changing from labor intensive to innovation, creative intensive industry. It is of great significance to study the upgrading of trade mode to change the growth mode of garment export. This article takes Zhejiang Province clothing export trade as the research object, on the basis of summarizing the domestic and foreign scholars' research on the trade mode, according to the trade theory, The core competence theory and the new growth theory discuss the upgrading of garment export trade mode. Firstly, the characteristics of clothing export trade and the mechanism of core competence influencing the upgrading of trade mode are analyzed. Based on the investigation of the total amount and structure of Zhejiang garment export trade, this paper puts forward the research hypothesis, and then empirically analyzes the differences between core competence and enterprise performance under different enterprise characteristics and trade modes. Regression analysis is used to verify the relationship among core competence, trade mode upgrading and enterprise performance, and then take MasterCard Group as a typical case. Explain its path to promote trade upgrading by strengthening and integrating core competencies. The main conclusions are as follows:. (1) Core competence and performance are significantly different in terms of enterprise characteristics and trade mode. Enterprises with different founding years, number of employees, registered capital and trade mode are in the channel ability, Design ability, brand ability, financial performance and market performance are quite different, but there is no significant difference in processing ability, manufacturing ability and organizational performance. (2) Core competence plays a significant role in promoting the upgrading of garment export trade mode. Among them, processing capacity, manufacturing capability and channel ability have a positive and significant impact on OEM trade mode. Access ability and design ability have positive and significant influence on ODM trade mode, manufacturing ability, channel ability, design ability and brand ability have positive and significant influence on OBM trade mode. 3) there is a positive relationship between different trade modes and enterprise performance, among which OEM trade mode has positive and significant influence on financial performance and organizational performance. Market performance and organizational performance have a positive and significant impact on OBM trading mode on market performance and organizational performance; 4) strengthening and integrating the core competence of the enterprise can accelerate the upgrading of the fashion export trade mode. Through the case analysis, it is found that the processing and manufacturing ability of the OEM stage should be strengthened in order to continuously improve the product quality, and to integrate and optimize the access ability of the enterprise at the right time. Design ability and brand ability, can accelerate clothing export enterprises to ODM or OBM upgrade.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;F752.62

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