我国服装行业的库存问题研究

发布时间：2018-03-18 06:37

本文选题：服装业　切入点：库存　出处：《湖南大学》2014年硕士论文　论文类型：学位论文

【摘要】：服装行业长期以来是我国的支柱产业，服装产品也是对外贸易中的出口大项，尤其在东南沿海地区，以纺织服装业为代表的轻工业十分发达。该行业较好地利用了我国劳动力和资源等要素禀赋，其对我国国际贸易和国内经济的发展以及解决就业都有着不可替代的重要作用。随着改革开放以来工业化进程加快，服装业也经历了飞速的发展壮大，但是随着经济转型期的到来，服装业开始放慢步伐，并和其他行业一样出现严重的产能过剩问题。在全球经济不振和国内全行业产能普遍过剩的大背景下，我国服装行业最近几年经历了严酷的寒冬，前几年业内企业为争夺渠道和地盘而大肆扩张、2008年以来国内外市场遇冷以及行业管理和运营中出现一系列问题，使得2010年以来我国服装业面临库存高企的困境。本文以我国服装业的库存问题为对象展开研究，在分析行业库存现状的基础上，笔者试图深入挖掘高库存出现的内外部原因，并给出相应的解决对策。首先，本文讨论了服装行业库存问题所涉及的理论基础，发现供应链中的“牛鞭效应”对需求的放大是导致库存过剩的重要原因之一，而丰田JIT拉式生产理论的应用可以在一定程度上提高供应链上物料和信息传送的准确率。结合产品生命周期理论和经济订货量模型，服装企业在产品进入市场的不同阶段应采取不同策略进行营销和推广，并用尽可能小的存货成本进行订货，维持合理的库存量。接着，本文按照从一般到具体的写作思路展开论述，先剖析了全行业的总体现状及原因，后选取本土服装企业美特斯邦威作为案例展开具体分析，探索高库存企业的典型代表在经营中遇到的实际问题以及美邦采取的应对措施。最后，本文用结论给出服装业库存过剩内外两方面的原因，，并相应地从市场分析和预测、供应链建设、电子商务、营销策略和经营方式五个方面给出了对策建议。
[Abstract]:The clothing industry has been the pillar industry of our country, but also clothing products in foreign trade export items, especially in the southeast coastal areas, the textile and garment industry as the representative of the light industry is well developed. The industry better use of China's labor and resources, the China International Trade and domestic economy development and employment have an irreplaceable important role. With the reform and opening up of the accelerated process of industrialization, the clothing industry has experienced rapid development, but with the arrival of economic transition, the garment industry began to put down the pace, and the emergence of serious overcapacity problems and other industries.
The background is generally in excess of the weak global economy and domestic industry production capacity, China's garment industry has experienced the harsh winter in recent years, a few years ago the industry enterprises to compete for channel and site and wantonly expansion at home and abroad since the 2008 market freeze and industry management and operation of a series of problems, which in 2010 since China's garment industry facing high inventory predicament. In this paper, the inventory problem in China's garment industry as the study object, based on the analysis of the status quo of the stock industry, the author tries to dig the internal and external reasons of high inventories, and gives the corresponding countermeasures. Firstly, this paper discusses the theoretical basis for the apparel industry inventory the issues involved in the supply chain, found the "bullwhip effect" on demand amplification is the result of excess inventory is one of the important reasons, and the application of TOYOTA JIT pull production theory in a The extent to improve the accuracy of the supply of materials and information transmission chain. Combined with the product life cycle theory and the economic order quantity model, clothing enterprises should adopt different strategies for marketing and promotion in different stages of products entering the market, and make the order less inventory costs, to maintain a reasonable inventory. Then, according to the discusses the writing ideas from the general to the specific, first analyzes the current situation and reasons of the whole industry in general, after the selection of the local garment enterprises of Metersbonwe as a case to analyze and explore the measures to deal with the representative of the high inventory of enterprises encountered in the operating problems and take Barney. Finally, conclusions are given by the garment industry excess inventory in this paper, two aspects of internal and external causes, and from the market analysis and forecast, supply chain construction, electronic commerce, five aspects of marketing strategy and management The countermeasures and suggestions are given.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;F274

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