中石化F销售公司管理流程改进研究

发布时间：2018-03-19 06:11

本文选题：石油销售企业　切入点：管理流程　出处：《中国石油大学(华东)》2014年硕士论文　论文类型：学位论文

【摘要】：当前,中国成品油市场对外开放,国内成品油销售企业面对着前所未有的挑战。在此背景下,流程管理的思想为成品油销售企业管理者所重视与认可,流程贯穿于企业经营管理的方方面面,流程的持续改进成为企业发展的一项重要课题。中石化作为国内成品油经营第一大主体,受到国外主要能源公司的强劲冲击,海外低价油资源纷纷涌入中国,进品油、走私油泛滥。同时,国内中海油与中石油两大强劲对手对中石化市场的争夺之势也是有增无减。面对激烈的市场竞争,中石化需要快迅响应市场,勇于改革,从而在竞争中胜出。本文在对流程改进相关理论认识的基础上对中石化F销售公司待改进管理流程进行描述,通过对企业管理中组织架构、信息化建设、成品油销售业务、非油品销售业务管理流程中存在问题的认真分析,提出中石化F销售公司管理流程改进的目标,针对问题与目标重点确定公司需着力完善的管理流程及措施,寻找改革方向,从而帮助公司实现提升管理服务水平,提高市场占有率的目标。为确保管理流程改进顺利进行,本文最后提出中石化F销售公司实施管理流程改进的保障措施。在管理流程改进理论以及公司管理现状认识的基础上,利用理论研究与现场调查相结合,定量与定性相结合的方法,本文对中石化F销售公司管理流程问题进行了分析,提出了公司改进管理流程的目标、措施。其研究对于改进公司管理工作以及其他成品油销售企业具有较好的借鉴意义。
[Abstract]:At present, China's oil products market is open to the outside world, and domestic oil products sales enterprises are facing unprecedented challenges. In this context, the idea of process management is valued and recognized by the managers of oil products sales enterprises. The process runs through every aspect of the enterprise management, and the continuous improvement of the process becomes an important subject for the development of the enterprise. Sinopec, as the first main body of domestic oil products management, is strongly impacted by the major energy companies abroad. Cheap oil resources from overseas have poured into China, imported oil and flooded smuggling oil. At the same time, the competition for the Sinopec market by two strong domestic rivals CNOOC and CNPC is also increasing. In the face of fierce market competition, Sinopec needs to respond to the market quickly and be brave to reform so as to win the competition. This paper describes the management process of Sinopec F sales Company to be improved on the basis of understanding the relevant theory of process improvement. Through the serious analysis of the problems existing in the management process of enterprise management, such as organization structure, information construction, product oil sales business and non-oil sales business management process, the aim of improving the management process of Sinopec F sales Company is put forward. According to the problems and objectives, the company should focus on the perfect management process and measures to find out the direction of reform, thus helping the company to achieve the goal of improving management service level and market share, in order to ensure the smooth progress of management process improvement, Finally, this paper puts forward the guarantee measures of implementing management process improvement in F sales Company of Sinopec. On the basis of the theory of management process improvement and the understanding of the current situation of management, the paper combines theoretical research with field investigation. By combining quantitative and qualitative methods, this paper analyzes the management process of Sinopec F sales Company, and puts forward the goal of improving the management process of Sinopec F sales Company. The research has a good reference significance for improving the management of the company and other oil products sales enterprises.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.72

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