H阀门公司发展战略研究

发布时间：2018-03-19 09:38

本文选题：工业阀门　切入点：竞争战略　出处：《厦门大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来,中国阀门工业进入快速发展时期,目前已成为亚洲最大的阀门加工中心、全球最大的阀门市场之一。我国虽已成为阀门制造大国,但与阀门制造强国相比还相差甚远。在此背景下,如何加快发展,提升持续竞争力,从而在竞争日益激烈的市场中站稳脚跟、健康成长,成为中小阀门企业需要深思的重要命题。本文以H阀门公司为研究对象,在对企业战略理论进行梳理的基础上,采用PEST分析、波特五力分析模型、SWOT分析等工具,对公司所处行业和外部环境进行研究,并结合公司生产能力、技术水平及主要财务情况等内部环境分析,研究企业发展战略和策略实施等问题,希望对中小阀门企业如何发展起到一定的借鉴作用。论文通过研究认为,我国阀门行业的市场潜力巨大,具有“出口低端,进口高端”特点,主要竞争方向在于“低价高质、替代进口”；阀门公司供应商和客户均具有较强的议价能力,H阀门公司的产品相对于其他竞争者具有“高性价比”,较受市场认可；公司的优势是较强的技术研发能力、较低的价格、较强的质量控制和成本控制；劣势是规模小、品牌知名度不高、管理不够完善；面临的机会主要包括市场对阀门产品的需求以及性价比高的“替代进口”产品的需求不断扩大；威胁主要包括成本上升、融资难以及产品和技术有可能被模仿等；H阀门公司的市场定位应为专业化的市场需求定位、阀门系列的中高端定位、服务差别化的战略定位、智能化和信息化的市场领导定位；在短期内应选择成本领先战略,长期选择以差异化战略；另外,公司应从生产、研发、市场营销、企业制度和文化管理等方面实施以上竞争战略,同时为企业从成本领先战略向差异化战略转型做铺垫。
[Abstract]:In recent years, China valve industry entered a period of rapid development, has become Asia's largest valve processing center, one of the world's largest valve market. China has become a manufacturing power valve, but with the valve manufacturing power compared to the still far. Under this background, how to accelerate the development, enhance the sustainable competitiveness, so as to gain a foothold and in the increasingly fierce competition in the market healthy growth, has become an important proposition of small and medium enterprises valve need careful consideration. This paper takes H valve company as the research object, on the basis of analyzing the theory of corporate strategy, using the PEST analysis, Potter five forces model, SWOT analysis tools, to study the company's industry and external the environment, combined with the company's production capacity, technical level and financial situation analysis of internal environment, research on enterprise development strategy and strategy implementation and other issues, hope to small and medium-sized enterprises valve It is a certain reference for the development of the industry.
The research shows that the valve industry in China has a huge market potential, "export of low-end, high-end imported" characteristics, the main direction is "high quality low price competition, import substitution"; valve company suppliers and customers have a strong bargaining power, the H valve company's products compared to other competitors with the "high price", a recognized by the market; the company's advantage is a strong R & D capacity, low price, quality control and cost control is strong; disadvantage is the small scale, the brand awareness is not high, management is not perfect; facing the opportunities include expanding market demand for valve products and cost-effective "import substitution" the demand for products; the threats include rising costs, financing difficulties and products and technologies are likely to be imitated; market positioning H valve company should be the professional market For positioning in the high-end positioning valve series, strategic positioning service differentiation, market leading position of intelligence and information; in the choice of the short term cost leading strategy, long-term selection on differentiation strategy; in addition, the company from the production, research and development, marketing, enterprise culture management system and other aspects of the implementation of the above strategy at the same time, for the enterprise from the cost leading strategy to the differentiation strategy to pave the way.

【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F272

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