基于dea方法的一汽轿车绩效评价研究

发布时间：2018-03-19 17:37

本文选题：一汽轿车　切入点：dea模型　出处：《辽宁大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着近几年来我国经济快速发展人们的生活水平也是水涨船高，以此带动了对汽车需求的不断增加，促进了汽车产业的发展。汽车产业以其强大的带动作用在自身发展的同时也带动了相关产业链的飞速发展，这更加促进了我国经济的快速增长，可以说汽车产业、国民经济二者是相互促进、相互提高的关系，目前汽车产业已经成为我国经济发展的支柱性产业。自从我国加入世贸组织以来，国外有实力的大型汽车集团看中中国广阔的市场需求，，以独资或与国产企业合资的形式入驻中国市场。国内汽车产业所处大环境发生巨大变化。经济全球化带给我国经济广阔发展空间的同时也使我们面临的竞争环境更加复杂，我国汽车产业再也不会像以前那样处于政府保护之中，要想在激烈的市场中获得胜利必须从自身出发、发挥自身优势、弥补缺点并且改善、谋求自身发展，这样才能在与国外大企业竞争过程中取得胜利。我国汽车企业应该树立将中国汽车走出中国、走向世界壮志，不仅要在国内市场取得胜利还要不断反击、开拓国外市场。运用科学有效的方法建立针对现阶段我国汽车企业特有的绩效评价模型对汽车企业进行绩效评价可以使我们认清自身情况、发现并且发挥自身的比较优势、找到自身不足并且得到改善，使企业的经营重心即提高企业绩效为发展目标，以此来促进企业发展，这在现阶段具有很重要的意义。我们选择一汽轿车作为研究对象，是因为首先一汽轿车一直作为我国汽车企业的标杆，被认为是成功企业的代表，为我国汽车产业的发展做出了很大的贡献。在加入世贸组织以后一汽轿车又率先吸引外资、引进技术，希望从干中能提高自身管理、技术水平。可以说一汽轿车具有很辉煌的历史，但一汽轿车这些年确实面临市场占有率不断下降的窘境，这也是我国大多数汽车企业面临的共性问题，因此选择对一汽轿车进行绩效评价具有很强的代表性。通过建立绩效评价模型对一汽轿车进行绩效评价，能够让其对自身有一个清楚认识，可以找到一汽轿车存在的问题，使其改善自身、促进自身发展。由于一汽轿车很强的代表性，我们建立的绩效评价模型同样适用其他具有相同背景的汽车企业。通过绩效评价找到一汽轿车面临的问题，基于此提出的改善企业绩效的建议也同样适用面临同样问题的企业。本论文的研究内容：通过对国内外关于企业绩效评价的相关研究现状进行阐述，并简要介绍了几种比较主流的企业绩效评价方法，在此基础上根据我国汽车产业特点以及进行绩效评价选取指标的原则建立关于汽车企业绩效评价体系。运用建立的绩效评价体系对一汽轿车进行绩效评价，根据评价结果分析，找到一汽轿车目前市场占有率降低的原因。最后，根据我们发现的问题，提出提高企业绩效的建议。通过绩效评价可以使企业的工作重心转移到如何提高企业绩效上来，制定出更适合企业发展的决策。同时通过本次实证研究也说明了本文所建立的针对我国汽车企业绩效评价体系是准确可行的，也为dea方法应于汽车产业并发挥其绩效评价作用做了非常重要的尝试。
[Abstract]:In recent years with the rapid development of economy in China people's living standard is rising, which led to the increasing demand for vehicles, promote the development of the automotive industry. Automobile industry with its powerful driving role in the development of their own at the same time also led to the rapid development of the industrial chain, the more to promote the rapid growth of our the country's economy, can be said that the automobile industry, national economy the two is mutual promotion and mutual relations improve, the automotive industry has become a pillar industry of China's economy.
Since China's accession to the foreign WTO, the strength of the large automobile group saw Chinese broad market demand to foreign and domestic companies or joint ventures in Chinese market. The domestic auto industry environment has undergone tremendous changes. Economic globalization brings China's economy a broad space for development and make us facing competitive environment more complex, China's automobile industry as in the past no longer under government protection, in order to win in the fierce market must be starting from their own, to play their own advantages, make up disadvantages and improvement, to seek their own development, so as to win in the competition with foreign enterprises in China's automobile enterprises should. Setting up the car out of the Chinese China, into the world of ambition, not only to win in the domestic market will continue to fight back, to open up foreign markets.
The use of scientific and effective methods for evaluation of stage performance characteristic of China's automobile enterprises model allows us to recognize their own situation of the automobile enterprise performance evaluation, and found its own comparative advantage, find their own problems and improve the enterprise business focus is to improve business performance for the development goals, in order to promote the development of enterprises and this is very important at this stage. We choose the FAW car as the research object, because the first FAW car has been used as the benchmark of China's automobile enterprises, is considered to be representative of successful enterprises, made a great contribution to the development of China's automobile industry. In later joined WTO FAW car and take the lead in attracting foreign investment and the introduction of technology, hope by doing to improve their management and technical level. It can be said that the FAW car has a glorious history, but the FAW car The car is indeed facing market share continues to decline, which is the most common problems facing China's automobile enterprises, so choose to evaluate the performance of FAW car strongrepresentative. Through the establishment of performance evaluation model for performance evaluation of FAW car, allowing it to have a clear understanding of their own. You can find the FAW car problems, to improve their own, to promote their own development. As the representative of FAW car is very strong, we establish the performance evaluation model is also suitable for the other with the same background of the auto enterprises. Through the performance evaluation to find the FAW car problems, improve the business performance of this proposed suggestions based on the same for the same problem faced by enterprises.
The content of this thesis: to expound the related research status quo at home and abroad on the enterprise performance evaluation, and briefly introduces several methods of enterprise performance evaluation more mainstream, based on the characteristics of China's automobile industry and evaluate the performance of the principle of selecting indicators to establish the evaluation system of automobile enterprise performance. With the establishment of the performance evaluation system the performance evaluation of the FAW car, according to the evaluation results, find the current FAW car market share decreased. Finally, according to our findings, put forward to improve the enterprise performance.
Through the performance evaluation can enable enterprises to shift the focus of the work of how to improve the enterprise performance, develop more suitable for enterprise development decision-making. At the same time through the empirical research also shows that the performance for the Chinese automobile enterprise evaluation system is feasible and accurate, but also for the DEA method in the car industry and its performance evaluation of the role of try very important.

【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F426.471

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