基于消费者视角的重庆市绿色建筑推广研究

发布时间：2018-03-20 12:42

本文选题：绿色建筑　切入点：消费者　出处：《重庆大学》2016年硕士论文　论文类型：学位论文

【摘要】：我国已经进入绿色建筑规模化发展阶段。作为四大直辖市之一,重庆市应该走在绿色建筑发展前列,然而事实并不然。重庆市绿色建筑整体发展滞后,推广步调缓慢,一直以来未能得到消费者的青睐,绿色建筑市场长期处于低靡状态。当前在国内外关于绿色建筑推广的研究中从需求端考虑并聚焦于消费者维度的较少。但消费者是绿色建筑的市场需求端和最终买单人,是绿色建筑有效推广的源头。因此,论文从消费者的角度出发识别重庆市绿色建筑的推广途径和办法。首先,对重庆市绿色建筑推广因素进行研究。通过因子分析法将众多推广因素的影响量化,用数据描述消费者对重庆市绿色建筑推广到底有多大影响。得到消费者是影响重庆市绿色建筑推广的最关键因素,更加凸显消费者在重庆市绿色建筑推广中的重要地位,体现了论文的可行性和必要性;其次,参照《绿色建筑评价标准》GB/T50378-2014指标体系设计问卷,并向重庆市消费者展开调查。根据消费者对指标体系重要性的判断打分,结合层析分析法,基于消费者视角确定了指标体系的权重。进而了解了重庆市消费者对于绿色建筑的认知度、需求偏好及绿色消费意识等;最后,以消费者的需求偏好做指引,解析重庆市绿色建筑的发展方向,并为重庆市绿色建筑的有效推进工作的展开提出相关对策建议。研究结果表明:运营管理、室内环境质量、节地与室外环境是绿色建筑七类指标中消费者比较关注的,可成今后发展着力点;绿化情况、移栽养护、隔热降噪是绿色建筑所有评分项中消费者比较看重的,可成今后推广着重点。在学术方面,论文丰富了绿色建筑推广途径和办法;在实践方面,论文使重庆市政府和开发商掌握更多消费者的信息,利于政府完善政策法规、开发商研发打造产品,从而调动消费者的购买热情,使消费者产生消费倾向,对重庆市绿色建筑推广具有一定应用价值。
[Abstract]:China has entered the stage of large-scale development of green buildings. As one of the four municipalities directly under the Central Government, Chongqing should be in the forefront of the development of green buildings, but the fact is not the case. The overall development of green buildings in Chongqing lags behind, and the pace of promotion is slow. Has not been popular with consumers, The green building market has been in a low state for a long time. At present, in the research on the promotion of green building at home and abroad, there is less consideration from the demand side and focus on the consumer dimension. However, the consumer is the market demand side and the final buyer of the green building. Is the source of effective promotion of green buildings. Therefore, this paper identifies the ways and means of promoting green buildings in Chongqing from the perspective of consumers. First of all, This paper studies the factors influencing the promotion of green building in Chongqing, and quantifies the influence of many factors by factor analysis. This paper uses data to describe how much influence consumers have on the promotion of green buildings in Chongqing, and obtains that consumers are the most important factors affecting the promotion of green buildings in Chongqing, and highlights the important position of consumers in the promotion of green buildings in Chongqing. The feasibility and necessity of the paper are reflected. Secondly, the questionnaire is designed according to the GB/T50378-2014 index system of the Green Building Evaluation Standard, and the survey is carried out to the consumers in Chongqing. According to the consumers' judgment on the importance of the index system, Combined with chromatography analysis, based on the consumer perspective to determine the weight of the index system, and then to understand the awareness of Chongqing consumers for green buildings, demand preferences and green consumption awareness; finally, with consumer demand preference as a guide, This paper analyzes the development direction of green building in Chongqing, and puts forward relevant countermeasures and suggestions for the effective promotion of green building in Chongqing. The results show that: operation management, indoor environmental quality, Land conservation and outdoor environment are more concerned by consumers among the seven categories of green buildings, which can become the focus of future development. Green conditions, transplanting and maintenance, insulation and noise reduction are the most important items in all the scores of green buildings. In academic terms, the paper enriches the ways and means of promoting green buildings. In practice, the paper enables the Chongqing Municipal Government and developers to master more consumer information and is conducive to the government's improvement of policies and regulations. Developers develop and create products, thus arousing consumers' purchasing enthusiasm, making consumers have consumption tendency, which has certain application value to the promotion of green buildings in Chongqing.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.92;TU201.5

【参考文献】