苹果公司研发质量管理的研究

发布时间：2018-03-21 23:14

本文选题：研发质量管理　切入点：六西格玛　出处：《南京大学》2014年硕士论文　论文类型：学位论文

【摘要】：在当前的经济形势下,市场竞争日益激烈,如何更好的满足客户需求,提高产品质量成为在竞争中取胜的关键。现如今IT行业进入了移动互联网的时代,产品的更新换代速度相对比之前加速。在手机和平板电脑领域,苹果系统和安卓系统之争越发激烈,在没有出现突破性产品之前,由iPhone开辟的蓝海市场也转变成红海竞争。市场主导地位正从企业主导慢慢转为消费者主导,个性化消费逐渐成为主流,未来的细分市场必将更加以消费个体为核心,这无疑为个性新产品的开发提供了广阔的发展空间。因此,加强新产品开发,提高产品质量,成为在当前竞争环境下脱颖而出的取胜之道。和十年前不同,现在大部分的品牌公司都是将产品生产外包,自己保留研发和市场,充分利用企业自身资源和供应商资源合作进行新产品开发,这给质量控制管理带来新的挑战。在与供应商合作开发的过程中,如何保证新产品研发质量不打折扣,并能够持续将稳定的产品质量保留到量产,则极具挑战。本文结合苹果公司多年来极具自身特色的产品开发实践,研究其与供应商合作开发产品策略中的质量保证工作,对比通用的设计质量开发的流程来阐述苹果公司的质量管理的独特特点。以苹果公司出现的三个著名的质量事件(“天线门”、“漏光门”和“掉漆门”)为案例分析切入点,运用了质量分析工具,挖掘质量事件的成因,汇总归纳了苹果质量开发的不足之处,跟踪了后续的采取的改进措施并进行了评估。本文结合实际情况和当前经营环境,为苹果公司与供应商合作进行产品质量开发的不足和风险提出了切实可行的系统化解决方案,并对苹果公司新产品开发的质量改进提出了展望。同时,本文的分析对于其它类似企业的研发质量管理的改进和借鉴,也有相当的意义。
[Abstract]:In the current economic situation, the market competition is becoming increasingly fierce, how to better meet customer needs, improve product quality become the key to win in the competition. Now IT industry has entered the era of mobile Internet, The pace of product upgrading is relatively faster than before. In the mobile and tablet areas, the competition between Apple and Android is getting fiercer, before there is a breakthrough. The blue sea market opened up by iPhone has also changed into the red sea competition. The leading position of the market is gradually changing from enterprise leading to consumer leading, individualized consumption gradually becomes the mainstream, and the future subdivision market will be more consumer individual as the core. This undoubtedly provides a broad space for the development of new personalized products. Therefore, strengthening the development of new products and improving the quality of products has become the winning way to stand out in the current competitive environment. At present, most brand companies outsource their products, retain their own R & D and market, and make full use of their own resources and suppliers' resources to carry out new product development. This brings new challenges to quality control management. How to ensure that the quality of new product development is not compromised and that stable product quality can be maintained to mass production in the process of developing with suppliers, This paper studies the quality assurance of Apple's product development strategy in cooperation with suppliers, based on Apple's own product development practices over the years. Compare the general design quality development process to explain the unique characteristics of Apple's quality management. Take three famous quality events ("antenna door", "light leakage door" and "missing paint door") as the starting point of case analysis. By using quality analysis tools, the causes of quality events are excavated, the shortcomings of apple quality development are summarized, and the improvement measures taken in the future are followed up and evaluated. This paper puts forward a practical and systematic solution for the deficiency and risk of Apple's cooperation with suppliers in product quality development, and also puts forward a prospect for improving the quality of Apple's new product development. The analysis of this paper is of great significance to the improvement and reference of R & D quality management in other similar enterprises.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2;F416.63

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