阻燃材料研发测试中心商业计划书

发布时间：2018-03-23 12:50

本文选题：阻燃材料　切入点：防火安全　出处：《闽江学院》2014年硕士论文

【摘要】：在欧美经济发展不振,世界经济萎靡的大环境下,中国经济仍稳健发展。国家“十二五”规划把新材料等高新行业列为发展重点,各个领域更加注重安全、环保、节能和减排。工业的高速发展和金属等自然资源的稀缺,“以塑代钢”是发展的必经之路,但塑料等有机材料阻燃防火性能缺失是一大障碍;而电子电气的广泛应用,也使阻燃剂及阻燃材料的应用被提高到一个新的高度。在这方面欧美发达国家已经走在前列,以塑料为例,欧美的阻燃塑料占所有塑料的40%,而这个比例在中国只有不到1%。因此,我国阻燃材料市场将快速发展的趋势显而易见。中国在阻燃防火领域的研究起步较晚,底子薄,基础弱,研发能力有限,但发展比较迅速。企业和民众对于防火安全的意识还比较薄弱,但总体上处于上升阶段。中国企业在阻燃防火材料的应用和研究领域与欧美发达国家有较大的差距。同时,在阻燃防火领域的标准法规的制定也比欧美国家落后。目前,有些产品即使在国内使用,也多数使用欧美的标准予以评判。目前在使用欧美标准测试的市场总量大约为1亿元,由于这几年国家加大对基础建设(如铁路交通、公共设施等)的投资,并且关注阻燃材料的性能,阻燃测试的市场以每年大于20%的速度增长。目前国内能较好执行欧美标准测试的实验室只有瑞士通标公司(SGS),德国技术监督局(TUV)和天祥检测(Intertek)等少数几家测试机构,占据大约40%以上的市场份额。在中国,由于工业发展的相对滞后,除了少数大型阻燃剂生产企业和部分高校研究所,对于阻燃材料研究的机构较少,但大多采用中国标准。而专业的检测认证机构如SGS,TUV和Intertek,很少提供研发和技术改善以及调研咨询服务。基于此,我们希望融资1000万元,能够创立一家集咨询培训、研究开发、技术改善和贸易指引为一体的专业专门的阻燃材料研究测试机构——阻燃材料研究测试中心。主要服务是为我国企业客户提供阻燃防火检测,帮助它们了解自己产品的防火性能,同时规避贸易技术壁垒,顺利在目的市场销售;提供产品研究开发和工艺改进,为企业提供阻燃防火解决方案,帮助它们提高产品阻燃防火性能和产品质量;提供培训咨询和贸易指引服务,帮助企业了解世界的防火安全标准规范,有效审视自己的产品并获悉国际行业的最新动态。我们的目标是,整合本地和国际资源,打造值得信赖的品牌技术服务机构,引导民众和企业提高防火安全意识,真正做到对防火安全的预防和保护。本商业计划书对拟建立的阻燃材料研发测试中心的营销策略与模式、营运计划与盈利模式、成功要点、财务计划、经营风险等方面进行全面分析,最后得出结论是,目前在我国组建一个专业的阻燃防火材料研究测试中心是适合时机和可行的。
[Abstract]:In an environment of sluggish economic development in Europe and the United States and a sluggish world economy, China's economy is still developing steadily. The state's 12th Five-Year Plan lists new materials and other high-tech industries as development priorities, and all fields pay more attention to safety and environmental protection. Energy saving and emission reduction. With the rapid development of industry and the scarcity of natural resources such as metals, "plastic instead of steel" is the only way to develop, but the lack of flame retardancy and fire resistance of organic materials, such as plastics, is a major obstacle. The application of flame retardants and flame retardant materials has also been raised to a new height. In this respect, developed countries in Europe and the United States have been in the forefront. Take plastics as an example, the proportion of flame-retardant plastics in Europe and the United States accounts for 40 percent of all plastics, while in China the proportion is less than 1 percent. The trend of rapid development of China's flame-retardant materials market is obvious. China's research in the field of flame retardancy and fire resistance started relatively late, with a thin foundation, a weak foundation, and limited R & D capability. But the development is relatively rapid. The awareness of fire safety among enterprises and the public is still relatively weak, but on the whole, it is on the rise. There is a big gap between Chinese enterprises and developed countries in the application and research of flame retardant and fire resistant materials. At the same time, there is a big gap between Chinese enterprises and developed countries in Europe and the United States. The formulation of standards and regulations in the field of flame retardancy and fire resistance is also lagging behind those in Europe and the United States. At present, even if some products are used in China, most of them are judged by European and American standards. At present, the total market for testing standards in Europe and the United States is about 100 million yuan. In recent years, the state has increased its investment in infrastructure (such as railway transportation, public facilities, etc.) and has focused on the properties of flame retardant materials. The market for flame-retardant testing is growing at a rate of more than 20 percent a year. At present, there are only a handful of testing institutions in China, such as SGSG, the German technical supervision agency, and Intertek, the German technical supervision agency, which can better carry out the standard tests in Europe and the United States. Accounting for more than 40 percent of the market. In China, due to the relative lag in industrial development, with the exception of a few large flame retardants manufacturing enterprises and some university research institutes, there are fewer institutions for the study of flame retardant materials. But most of them adopt Chinese standards. And professional testing and certification organizations, such as SGSG TUV and Intertek, rarely provide R & D and technical improvement, as well as research and consulting services. Based on this, we hope to raise 10 million yuan to create a set of consulting training, research and development. Technical improvement and Trade guidelines as one of the specialized flame-retardant materials research and testing organization-flame-retardant materials research and testing center. The main service is to provide flame-retardant and anti-fire testing for our corporate customers, to help them understand their products anti-fire performance, At the same time, to avoid technical barriers to trade and sell smoothly in the target market, to provide product research and development and process improvement, to provide flame retardant and fire prevention solutions for enterprises, to help them to improve the flame retardancy and fire resistance of products and product quality; Provide training advice and trade guidance services to help companies understand the world's fire safety standards and norms, effectively review their products and keep abreast of the latest developments in the international industry. Our goal is to integrate local and international resources. To build a reliable brand technical service organization to guide the public and enterprises to raise the awareness of fire prevention and safety, This business plan provides marketing strategies and models, business plans and profit models, success points, and financial plans for the proposed R & D and testing center for flame retardant materials. Finally, it is concluded that it is appropriate and feasible to set up a professional research and test center for flame retardant and fire resistant materials in China.
【学位授予单位】：闽江学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.7

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