富士康OEM转型升级研究

发布时间：2018-04-01 01:34

本文选题：全球价值链　切入点：代工企业　出处：《厦门大学》2014年硕士论文

【摘要】：在经济全球化的背景下,OEM (Original Equipment Manufacture)代工模式曾经是我国出口加工企业嵌入国际分工与全球价值链的有效途径。以富士康为代表的出口加工制造企业,曾经为我国的经济增长和就业做出了积极的贡献。但是,目前代工企业面临着成本上升的挑战和“低附加值”廉价世界工厂的质疑。面对挑战和质疑,代工企业如何培养竞争优势和增加产品附加值,实现转型升级已经成为目前急需探讨的议题。作为全球第一大电子产品合约制造商,富士康在制造和科技领域兼具优势,但也同样面对成本上升、盈利能力下降、定价缺失等诸多问题。富士康在面对挑战进行转型升级方面具有较强的代表性,也将对未来中国代工模式发展方向产生深远影响。本文选取全球价值链和产业升级作为理论依据,首先对国内外OEM代工模式发展现状、面临的挑战、转型的必要性以及可行性进行分析,在理论分析之后,文章以富士康作为研究对象进行案例研究。在梳理富士康科技集团基本情况以及其OEM代工模式现状的基础上,运用文件检索法,归纳分析方法对其现有代工模式存在的问题进行剖析,针对这些问题,提出可供选择的转型升级路径。其路径包括：通过战略并购,进行价值链垂直整合,涉足原先由供应商占据的材料供应,切入新市场；通过从单纯OEM代工向拥有自有品牌的OBM转变,培育企业核心竞争能力；涉足电子商务,为自有品牌提供线上市场机会,拓宽销售和价值增值渠道,向价值链高端拓展。本文以产业升级理论和价值链理论为理论依据对富士康科技集团OEM代工模式转型升级提出可供选择的发展路径,借此希望对国内其他中小代工企业的转型发展起到一定的参考及借鉴价值。
[Abstract]:Under the background of economic globalization, OEM OEM Equipment manufacture mode was once an effective way for Chinese export processing enterprises to embed international division of labor and global value chain.Foxconn as the representative of export processing and manufacturing enterprises, has made a positive contribution to China's economic growth and employment.But contract companies are facing rising costs and low-value-added low-cost world factories.Facing the challenge and doubt, how to cultivate competitive advantage and increase the added value of products and realize transformation and upgrading has become an urgent issue.Foxconn, the world's largest electronics contract maker, has advantages in both manufacturing and technology, but also faces rising costs, declining profitability and lack of pricing.Foxconn is a representative of the challenge of transforming and upgrading, and will have a profound impact on the future direction of China's contract manufacturing model.This paper selects the global value chain and industrial upgrading as the theoretical basis, first of all, analyzes the status quo, challenges, the necessity and feasibility of the transition of OEM contract manufacturing mode at home and abroad.This paper takes Foxconn as a case study.On the basis of combing the basic situation of Foxconn Science and Technology Group and the current situation of its OEM contract manufacturing mode, this paper analyzes the problems existing in the existing contract manufacturing mode by using the method of document retrieval and inductive analysis, aiming at these problems.An alternative path to transition and upgrade is proposed.Its path includes: through strategic merger and acquisition, vertical integration of value chain, dabbling in material supply occupied by suppliers, cutting into the new market, cultivating the core competitive ability of enterprises through the transformation from simple OEM contract industry to OBM with its own brand.Set foot in e-commerce, provide online market opportunities for private brands, broaden sales and value-added channels, and expand to the high end of the value chain.Based on the industrial upgrading theory and the value chain theory, this paper puts forward the alternative development path to the OEM contract mode transformation and upgrading of Foxconn Science and Technology Group.In this way, I hope to play a certain reference and reference value for the transformation and development of other small and medium-sized contract enterprises in China.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.63;F271

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