J石油服务服务公司核心竞争力研究

发布时间：2018-04-01 12:01

本文选题：石油服务公司　切入点：核心竞争力　出处：《北京工业大学》2014年硕士论文

【摘要】：在世界油气资源开采规模逐年扩大的大背景下，与之不可分割的石油工程技术服务市场得到了迅速发展，国内民营企业逐渐进入油服行业，国外的石油行业巨头也加大了对中国石油市场的开拓力度，这给油服行业带来了巨大的机遇和挑战。J公司作为一家民营油服企业，正处于快速成长期，迫切需要找到在激烈的市场竞争中寻找生存并发展的路径和方法，迎接挑战和把握机会。本文从核心竞争力相关理论出发，结合J公司现实情况进行企业核心能力的相关分析研究。关于J公司核心竞争力主要的研究内容和结论如下：首先，针对J公司的经营现状、油服企业的内外部环境分析，阐述研究J公司核心竞争力的意义和必要性。从J公司基本情况、内部管理、生产经营、市场分布等方面，全面分析J公司的现状；通过与行业平均水平比较及与国内上市油服公司的全方位对比，反映J公司所面临的竞争环境，及提高企业核心竞争力的必要性和紧迫性。其次，运用专家问卷调查法和核心竞争力特征识别法，对J公司的核心资源与核心能力进行了识别；针对J公司核心竞争力的评价，运用了模糊层次分析法和雷达图比较分析方法。分析结果表明，J公司具备了核心资源和核心能力，在同行业中，J企业具有较强的整体核心竞争力。最后，针对J公司核心竞争力的培育问题，根据J公司的竞争力现状，基于J公司的核心资源与核心能力，提出了培育J公司核心竞争力的措施建议，将企业核心竞争力的培育和企业战略目标相结合，在应对目前激烈的市场竞争的同时，重点着眼于培育独特、持久的核心竞争力。通过上述研究，本文完成了对J石油服务公司核心竞争力的识别、评价和培育研究，为国内民营油服企业核心竞争力的分析研究提供了新的研究思路和方法，对企业应对市场竞争，，并取得竞争优势具有一定的理论和现实指导作用。
[Abstract]:Under the background of the expanding scale of oil and gas exploitation in the world year by year, the petroleum engineering technical service market, which is inseparable from it, has been developed rapidly, and the domestic private enterprises have gradually entered the oil service industry.Foreign oil industry giants have also increased their efforts to open up the Chinese oil market, which has brought enormous opportunities and challenges to the oil service industry. As a private oil service enterprise, J Company is in a period of rapid growth.It is urgent to find the way and method to survive and develop in the fierce market competition to meet the challenge and seize the opportunity.Based on the theory of core competence and the reality of J Company, this paper analyzes and studies the core competence of enterprises.The main contents and conclusions of the research on J company's core competence are as follows:First of all, according to the current situation of J Company, the internal and external environment analysis of oil clothing enterprises, the significance and necessity of studying J Company's core competitiveness are expounded.From the basic situation of J Company, internal management, production and management, market distribution and other aspects, this paper comprehensively analyzes the current situation of J Company, compares with the average level of the industry and the all-around comparison with the domestic listed oil and clothing companies.It reflects the competitive environment that J Company faces, and the necessity and urgency of improving the core competence of the enterprise.Secondly, using the method of expert questionnaire survey and the characteristic identification of core competence, this paper identifies the core resources and core competence of J Company, and evaluates the core competence of J Company.The fuzzy analytic hierarchy process (FAHP) and the method of radar image comparison and analysis are used.The analysis results show that the company has core resources and core competence, and has a strong overall core competitiveness in the same industry.Finally, aiming at the cultivation problem of J company's core competence, according to the present situation of J company's competitiveness, based on J company's core resources and core competence, the paper puts forward some measures to cultivate J company's core competence.Combining the cultivation of enterprise's core competence with the enterprise's strategic goal, we should focus on cultivating the unique and lasting core competence while dealing with the fierce market competition.Through the above research, this paper has completed the identification, evaluation and cultivation of the core competitiveness of J petroleum service company, which provides new research ideas and methods for the analysis and research of the core competitiveness of domestic private oil service enterprises.It has certain theoretical and practical guiding function for enterprises to deal with market competition and obtain competitive advantage.
【学位授予单位】：北京工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F271;F426.22

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